Find out about the latest news, tips, ideas and trends in graphic design, printing and branding. Subscribe to our eNewsletter!
The world has been overwhelmed by the news over the past few weeks, but we are not here to talk about COVID-19. As a team of creatives, it is our job now to reinvent ourselves and hopefully help you see the silver lining in a moment when the majority of […]
Events are a big deal for any company no matter the size, they take up a large amount of time and money, especially if you’re talking events such as an annual ball which generally take up a very large part of the company’s budget for the year, so you want […]
We’ve talked a fair bit about SEO on this blog, however for those of you who are new here or just need a refresh, SEO or search engine optimisation entails all the free activities and strategies one undertakes in order to increase their visibility (ranking) on Google’s search engine, thus […]
Some of the most sticky conversations I have had to have with my clients have revolved around the great debate of who owns the Intellectual Property to the design work we have created – design agency or client? In the 20 years Fresco has been in operation there have been […]
“After several years of growing evidence of the impact of commerce on climate change, scandals tied to poor corporate governance and a new appreciation for the social impact of business, institutional investors are increasingly likely to use nonfinancial performance information as an essential component in investment decision-making.” – The Global […]
Social Media Marketing is one of those areas that has shaken up and redefined the way businesses communicate, connect with the community and raise their profile in the market place. The fast pace in which this new marketing channel has taken over when it comes to profile exposure has left […]
One of the very first areas that are scoped out when we begin a new website project is what Content Management System is best for our clients. It’s an area our clients tend to have very little knowledge around, seeing as it is such an important consideration I thought I’d […]
Creating and maximising online campaigns has become a real focus in our studio over the last few years. Just like not having a website 10 years ago was considered professional suicide, not having an online campaign in place can have a strong negative impact on your business success. So where […]
Great article which I just had to share… A fundamental idea of business is that companies have goals and customers have needs. The fulfilment of these goals and needs happens in a commercial transaction that involves tangible interactions between company and customer. These interactions are made tangible in communications, services, products […]
When my design agency is starting on a branding project for one of our client’s one of the main research areas is taking a close look at the competition, in particular how our client needs to position themselves in relation to this. Our mantra here in the studio is “The greater the […]