An enduring logo is one that will gain the trust of your customers and stakeholders, becoming a champion for your brand in a competitive market. We are experts in creating such hard-working logos. In consultation with you, our graphic designers use colour, shape, type and symbolism to create a clear expression of your unique values as a business.
Fresco Creative can build a logo from scratch or rework a tired or non-specific logo that is no longer strengthening your brand. For established brands with logos that are well recognised or have a loyal fan base, we can evolve them gradually so as to keep them up-to-date and looking professional without losing brand equity.
Logos that we build from scratch are created using our tried-and-tested creative process – we research, brainstorm, develop concepts, refine, present, discuss, adjust and deliver. Our experience creating bespoke and truly contextual design also means that the logo we design for your brand has the accompanying strategy behind it that forms the foundation for the rest of your brand. It will appeal to your target audience in a way that no ‘generic’ logo can do.
From your logo we develop your brand – a broad spectrum of brand elements, like patterns, colours, fonts and shapes that can be used across all marketing collateral in a consistent and engaging way. This will ensure that your visual identity remains strong and relevant as your brand continues to grow into the future. Not only do you want your flyers, brochures, website and stationery to look great, but you want them to look like they are from the same family – this will start to make your brand a recognisable entity that customers will remember.
“Excellent!!!! Yes, we are very happy with the logo and the colours. Thank you, if we require some more as we progress with the implementation I will let you know.” – Presbyterian Aged Care
“Thanks so much for that. Thank you again really happy with it :)” – Olivia Bates, Nourishing Bubs
“Thank you so much once again! I am thrilled with everything. I am so fortunate to have such an amazing team working on this project!” – Francoise, Frousie’s Granola
“Thank you both for all your fantastic work. You are both a dream to work with!”
– Hannah Murray, World and Folk Australia
Fresco Creative was approached by Presbyterian Aged Care with a view to overhaul their old logo and to develop a completely new brand strategy. We created a new logo and visual identity then allied it to a range of design collateral to create a new voice for their brand to better reflect their values and target audience.
Kaplan approached Fresco to update their existing outdated logo and refresh their brand assets. As part of this refresh Fresco also created a positioning statement for Kaplan to leverage all design work from. It was important that the logo was evolved as opposed to being completely re-invented as we didn’t want to disenfranchise Kaplan’s current client base.
Fresco Creative has been working with Heliflite since our inception. As one of our first clients, we created a new logo back in 1999 for Heliflite (which had been operating in Australia since 1977) and have since built up the brand to what it is today. Over the years we have managed advertising design and media buying.
We have since created a full style guide for the Gooralie brand, wholesale butcher stickers, insert labels and a set of recipe cards in the new aesthetic style.
M1 Properties approached Fresco Creative needing a fresh take on their website, marketing material and logo. Starting with the logo Fresco evolved M1’s identity rather than re-invent it. This subtle evolution elevated the logo from the stock image base it was originally created from for a modern and contemporary look.
Property developers Tribeca approached Fresco Creative to help with a range of creative problems. First, we were tasked with the photography of a new housing development, then we designed new advertising creative for Otto Estate, which was rolled out across newspapers, buses and local 7Eleven stores. Tribeca had complete peace of mind with Fresco handling all media buying.
Whether you are a familiar face or a prospective client looking for a new graphic design partnership, we would love to discuss how we can strengthen your brand. We can provide you with a no-obligation quotation if you have something in mind, otherwise, we can talk through the possibilities or prepare a design solution to suit your budget. Give us a call today! (02) 8116 9033
