Hospitality – The Greenhouse of Orange – Various Collateral

Project overview Fresco was tasked to create the Greenhouse of Orange brand from scratch. We started with designing a logo and brand strategy for the new dining precinct to communicate their unique offering – sourcing premium produce direct from local farmers and growers, to showcase the Central West district, through food. We wanted to authentically…

Not For Profit – Prince of Wales Hospital Foundation – Various Collateral

Project overview Fresco Creative was asked to create a design style for the Prince of Wales Hospital's 160th year on the Randwick site. We developed a logo for this occasion, including lockups with various other logos, silk banners to line the streets of Randwick council and a 15 metre long History Wall. Research and Prep…

Finance – Teacher’s Mutual Bank – Annual Report

Challenge Our target objective was to design an Annual and Sustainability Report. We were asked to refresh the design in a way that was new and engaging whilst still being in line with their strong company brand. The target audience is the bank's members being teachers, ex-teachers, firefighters, university staff. The key challenge was to…

Clubs – Wests League Club – Magazine Design

Challenge Recently, Fresco was approached by Wests Group Macarthur to design the first magazine for the ever-expanding and successful club group which includes Wests League Club and several other smaller tennis and golf clubs in the district. Part of the challenge was not just in the design but also in naming and developing a style…

Home Builder – Kaplan Homes – Rebrand

Project overview Kaplan specialises in providing home and land packages and have the unique positioning of providing all their inclusions as part of their package as opposed to charging for costly add-ons. Kaplan approached Fresco to update their existing outdated logo and refresh their brand assets. As part of this refresh Fresco also created a…

Aged Care – Presbyterian Aged Care – Rebrand

The Design Challenge Presbyterian Aged Care is one of Australia’s largest and most established providers of Aged Care Services. PAC currently runs Home Care, Retirement Villages and Residential Aged Care across NSW and ACT. Fresco Creative needed to develop a new brand strategy, visual identity, design collateral and tone of voice – to better reflect…