The most effective catalogue design is one that not only features the sizes, varieties and colours offered in each product range but also organises the information in a logical way that allows the reader to navigate easily to the section they need. Many catalogue designs cram the page with information and this can look cheap and overwhelm the reader.
We consider your target audience when designing your catalogue and maintain as much white space as possible – recommending the best page density dictated by your content – to achieve the best result for your business. Most catalogue designs that we have prepared include a few introductory pages at the beginning, explaining the company, product categories and how to order, in a clear way, leading the customer in to the denser pages of the catalogue, gradually.
We use icons, diagrams and flow charts to differentiate information and highlight key information or complex-sounding processes. Breaking the order process up into steps and detailing support options, can allow the reader to feel comfortable about the prospect of ordering from a catalogue. We have developed icons for a range of abstract attributes such as moisture management, double stitched, UPF rated, safety stitched, stain resistant, name tag, crease resistant, spare button as well as to differentiate between children and adult ranges. We offer services to photograph all your products, ready for inclusion in the catalogue, or work with supplied imagery. We can also translate your online shop into a print catalogue. Whatever the product, Fresco Creative can assist you in putting together the design for your product catalogue as well as managing print and distribution for you, if required. Give us a call to discuss your next project on 02 8116 9033.
“We are very satisfied with the the layout of products. Thanks… we are happy to approve the final catalogue design.”
White Panda, Hangers for Shops
“I am extremely grateful for your assistance, support and designs – they have been greatly received by the board, staff and members. I appreciate your urgency, adaptability and ease of communication.”
Wests Group Macarthur
Fresco Creative was tasked to redesign the LW Reid catalogue which is used by school uniform shops across Australia. Information is organised into colour-coded sections; tops, bottoms, sports, winter, hats and caps, accessories and made to order. We organised all photoshoots and utilised design systems to improve the usability and aesthetics of the catalogue overall.
Fresco Creative was approached by White Panda to design a catalogue for one of their sub-brands, Hangers for Shops. Woring witha tight budget, strict page count and limited imagery Fresco produced a document that the client was very pleased with.
Drop us a line
Whether you are a familiar face or a prospective client looking for a new graphic design partnership, we would love to discuss how we can strengthen your brand. We can provide you with a no-obligation quotation if you have something in mind, otherwise, we can talk through the possibilities or prepare a design solution to suit your budget. Give us a call today! (02) 8116 9033