The most effective catalogue design is one that not only features the sizes, varieties and colours offered in each product range but also organises the information in a logical way that allows the reader to navigate easily to the section they need. Many catalogue designs cram the page with information and this can look cheap and overwhelm the reader. We consider your target audience when designing your catalogue and maintain as much white space as possible – recommending the best page density dictated by your content – to achieve the best result for your business. Most catalogue designs that we have prepared include a few introductory pages at the beginning, explaining the company, product categories and how to order, in a clear way, leading the customer in to the denser pages of the catalogue, gradually.

We use icons, diagrams and flow charts to differentiate information and highlight key information or complex-sounding processes. Breaking the order process up into steps and detailing support options, can allow the reader to feel comfortable about the prospect of ordering from a catalogue.

We have developed icons for a range of abstract attributes such as moisture management, double stitched, UPF rated, safety stitched, stain resistant, name tag, crease resistant, spare button as well as to differentiate between children and adult ranges. We can photograph all your products, ready for inclusion in the catalogue, or work with supplied imagery. We can also translate your online shop into a print catalogue. Whatever the product, Fresco Creative can assist you in putting together the design for your product catalogue as well as managing print and distribution for you, if required.

LW Reid School Uniform Catalogue
LW Reid School Uniform Catalogue Design
LW Reid School Uniform Catalogue Design
LW Reid School Uniform Catalogue Design

What our clients say…

“We are very satisfy with the the layout of products. Thanks… we are happy to approve the final catalogue design.” – White Panda, Hangers for Shops Catalogue

“I am extremely grateful for your assistance, support and designs – they have been greatly received by the board, staff and members. I appreciate your urgency, adaptability and ease of communication.” – Wests Group Macarthur

Hangers for Shops Catalogue Design
Hangers for Shops Catalogue Design
Hangers for Shops Catalogue Design
Hangers for Shops Catalogue Design
Hangers for Shops Catalogue Design

Other graphic design projects:

FRESCO-KAPLAN_195

Kaplan Homes

Kaplan approached Fresco to update their existing outdated logo and refresh their brand assets. As part of this refresh Fresco also created a positioning statement for Kaplan to leverage all design work from. It was important that the logo was evolved as opposed to being completely re-invented as we didn’t want to disenfranchise Kaplan’s current client base.

Kaplan-Hero-Commitment-Horiz-newspaper-ad-mockup

Kaplan Homes – Advertising

Kaplan Homes var htmlDiv = document.getElementById("rs-plugin-settings-inline-css"); var htmlDivCss=".tp-caption.NotGeneric-Title,.NotGeneric-Title{color:#ffffff;font-size:70px;line-height:70px;font-weight:800;font-style:normal;font-family:Raleway;text-decoration:none;background-color:transparent;border-color:transparent;border-style:none;border-width:0px;border-radius:0 0 0 0px}"; if(htmlDiv) { htmlDiv.innerHTML = htmlDiv.innerHTML + htmlDivCss; }else{ var htmlDiv = document.createElement("div"); htmlDiv.innerHTML = "" + htmlDivCss + ""; document.getElementsByTagName("head")[0].appendChild(htmlDiv.childNodes[0]); } /****************************************** - PREPARE PLACEHOLDER FOR SLIDER - ******************************************/ var setREVStartSize=function(){ try{var e=new Object,i=jQuery(window).width(),t=9999,r=0,n=0,l=0,f=0,s=0,h=0; e.c = jQuery('#rev_slider_53_2'); e.responsiveLevels = [1240,1024,778,480]; e.gridwidth = [1400,1240,778,480]; e.gridheight…
Kaplan website-laptop

Kaplan Homes – Digital

Kaplan approached Fresco to update their existing outdated logo and refresh their brand assets. As part of this refresh Fresco also created a positioning statement for Kaplan to leverage all design work from. It was important that the logo was evolved as opposed to being completely re-invented as we didn’t want to disenfranchise Kaplan’s current client base.

Heliflite Logo Design and Branding

Heliflite

Fresco Creative has been working with Heliflite since our inception. As one of our first clients, we created a new logo back in 1999 for Heliflite (which had been operating in Australia since 1977) and have since built up the brand to what it is today. Over the years we have managed advertising design and media buying.

Swarovski / The Star Custom Knife Design and Packaging Design

Swarovski

Fresco were approached by Swarovski, the internationally-renowned crystal manufacturer, who wanted a very special packaging design. Each year The Star and Swarovski partner to provide a prestigious prize to a select number of very lucky visitors to celebrate the start of the Chinese New Year.

Fresco Creative Gooralie Free Range Pork Packaging Design

Gooralie Free Range Pork Company

We have since created a full style guide for the Gooralie brand, wholesale butcher stickers, insert labels and a set of recipe cards in the new aesthetic style.

Our Clients

Drop us a line

Whether you are a familiar face or a prospective client looking for a new graphic design partnership, we would love to discuss how we can strengthen your brand. We can provide you with a no-obligation quotation if you have something in mind, otherwise, we can talk through the possibilities or prepare a design solution to suit your budget. Give us a call today! (02) 8116 9033