Kaplan approached Fresco to update their existing outdated logo and refresh their brand assets. As part of this refresh Fresco also created a positioning statement for Kaplan to leverage all design work from. It was important that the logo was evolved as opposed to being completely re-invented as we didn’t want to disenfranchise Kaplan’s current client base.
- Facebook Campaigns
- Content Creation
- Blogger Outreach
- Profile styling
- Branded Banners
- Website/Social Links
The most effective catalogue design is one that not only features the sizes, varieties and colours offered in each product range but also organises the information in a logical way that allows the reader to navigate easily to the section they need. Many catalogue designs cram the page with information and this can look cheap and overwhelm the reader. We consider your target audience when designing your catalogue and maintain as much white space as possible – recommending the best page density dictated by your content – to achieve the best result for your business. Most catalogue designs that we have prepared include a few introductory pages at the beginning, explaining the company, product categories and how to order, in a clear way, leading the customer in to the denser pages of the catalogue, gradually.
We use icons, diagrams and flow charts to differentiate information and highlight key information or complex-sounding processes. Breaking the order process up into steps and detailing support options, can allow the reader to feel comfortable about the prospect of ordering from a catalogue.
We have developed icons for a range of abstract attributes such as moisture management, double stitched, UPF rated, safety stitched, stain resistant, name tag, crease resistant, spare button as well as to differentiate between children and adult ranges. We can photograph all your products, ready for inclusion in the catalogue, or work with supplied imagery. We can also translate your online shop into a print catalogue. Whatever the product, Fresco Creative can assist you in putting together the design for your product catalogue as well as managing print and distribution for you, if required.
What our clients say…
“We are very satisfy with the the layout of products. Thanks… we are happy to approve the final catalogue design.” – White Panda, Hangers for Shops Catalogue
“I am extremely grateful for your assistance, support and designs – they have been greatly received by the board, staff and members. I appreciate your urgency, adaptability and ease of communication.” – Wests Group Macarthur
Other graphic design projects:
Fresco were approached by Swarovski, the internationally-renowned crystal manufacturer, who wanted a very special packaging design. Each year The Star and Swarovski partner to provide a prestigious prize to a select number of very lucky visitors to celebrate the start of the Chinese New Year.
Drop us a line
Whether you are a familiar face or a prospective client looking for a new graphic design partnership, we would love to discuss how we can strengthen your brand. We can provide you with a no-obligation quotation if you have something in mind, otherwise, we can talk through the possibilities or prepare a design solution to suit your budget. Give us a call today! (02) 8116 9033