Fresco Creative has been working with WWF Australia since 2004 when we involved in the development of the WWF Australia Style Guide and their Annual Reports. Recently, we designed the final 205 page report summarising a 4 year research project entitled “Rivers to Reef to Turtles”.
The most effective catalogue design is one that not only features the sizes, varieties and colours offered in each product range but also organises the information in a logical way that allows the reader to navigate easily to the section they need. Many catalogue designs cram the page with information and this can look cheap and overwhelm the reader.
We consider your target audience when designing your catalogue and maintain as much white space as possible – recommending the best page density dictated by your content – to achieve the best result for your business. Most catalogue designs that we have prepared include a few introductory pages at the beginning, explaining the company, product categories and how to order, in a clear way, leading the customer in to the denser pages of the catalogue, gradually.
We use icons, diagrams and flow charts to differentiate information and highlight key information or complex-sounding processes. Breaking the order process up into steps and detailing support options, can allow the reader to feel comfortable about the prospect of ordering from a catalogue. We have developed icons for a range of abstract attributes such as moisture management, double stitched, UPF rated, safety stitched, stain resistant, name tag, crease resistant, spare button as well as to differentiate between children and adult ranges. We offer services to photograph all your products, ready for inclusion in the catalogue, or work with supplied imagery. We can also translate your online shop into a print catalogue. Whatever the product, Fresco Creative can assist you in putting together the design for your product catalogue as well as managing print and distribution for you, if required. Give us a call to discuss your next project on 9699 9993.
What our clients say…
“We are very satisfy with the the layout of products. Thanks… we are happy to approve the final catalogue design.” – White Panda, Hangers for Shops Catalogue
“I am extremely grateful for your assistance, support and designs – they have been greatly received by the board, staff and members. I appreciate your urgency, adaptability and ease of communication.” – Wests Group Macarthur
Other graphic design projects:
The Prince of Wales Hospital Foundation (POWHF) is a not-for-profit organisation that fundraises to support the work of The Prince of Wales Hospital.
For over seven years, we have worked very closely with NSW Police Legacy on their annual Blue Ribbon Ball event’s graphic styling and collateral.
Fresco Creative was tasked to design the most recent Annual Report for Teacher’s Mutual Bank Limited (TMB). We were asked to refresh the design in a way that was new and engaging whilst still being in line with their strong company branding. We plotted out a detailed timeline for all parties to follow and started the concepting and copywriting phase.
Fresco Creative and Loreto Normanhurst have had a working relationship for over ten years. Our scope of work has also extended to wayfinding and outdoor signage as well as large scale interior glass decals for classrooms and other learning facilities.
Fresco Creative was asked by Active Living NSW (formerly the Premier’s Council for Active Living NSW) to create a Summary Brochure to outline the success of the FitNSW 2018 event. The summary document was intended to outline the program, background, what’s been achieved and summarise the keynote speakers and activities.
Drop us a line
Whether you are a familiar face or a prospective client looking for a new graphic design partnership, we would love to discuss how we can strengthen your brand. We can provide you with a no-obligation quotation if you have something in mind, otherwise, we can talk through the possibilities or prepare a design solution to suit your budget. Give us a call today! (02) 8116 9033