Category / Advertising / Branding / Creative Design Studio / Design / Digital Marketing / Graphic Design / New Technology / Social Media / Surry Hills Studio
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Using Social Media to Build Authenticity in Your Brand
Social media is a powerful tool that can make or break a brand. Instagram stories, YouTube videos and Facebook have taken brand connection to the next level, allowing consumers to feel a…
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When Graphic Design Makes You Feel Things
It’s school holidays once again and while that means little to (happily) kid-free people like me, it does have the added bonus of an abundance of new movies to watch at the…
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Second Screen Social Selling
Second screen social selling is on the rise and brands need to take note. “Increasing your user’s time with your Brand is today’s marketing challenge. You can’t reach them on network television,…
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Why Not-for-Profits need to stop cutting their marketing budget when times are tough
When the budget of a not-for-profit is under scrutiny (which it almost always is) and tough times are calling for a reallocation of finances, the marketing budget is almost always the first…
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IT’S TIME TO REORIENTATE!
The world has been overwhelmed by the news over the past few weeks, but we are not here to talk about COVID-19. As a team of creatives, it is our job now…
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The Link Between Social Media and SEO
We’ve talked a fair bit about SEO on this blog, however for those of you who are new here or just need a refresh, SEO or search engine optimisation entails all the…
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The great debate – who owns the IP of the creative work a client commissions?
Some of the most sticky conversations I have had to have with my clients have revolved around the great debate of who owns the Intellectual Property to the design work we have…
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Getting the most out of your digital strategy
Creating and maximising online campaigns has become a real focus in our studio over the last few years. Just like not having a website 10 years ago was considered professional suicide, not…
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Is Paper One of The Few Truly Sustainable Products Still Available for Marketers?
This week I read an interesting article about whether paper was more environmentally friendly than digital. It’s hard to think that something tangible could actually be better for the environment than something…
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Why the Finance Industry is Falling Behind the Eightball with their Marketing Initiatives.
Did you know that over half of the respondents from financial industries increased their marketing investment in 2019? From a recent CMO survey! Marketing Managers working in the finance industry are quickly…
