Category / Annual Report / Marketing
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Turning your Annual Report into a powerful marketing tool
As we slowly edge to the end of 2020 (cue a collective sigh of relief!) it’s time to start thinking about your company’s Annual Report Design– and no, it’s not too soon. Annual…
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The Value in Nonfinancial Reporting
“After several years of growing evidence of the impact of commerce on climate change, scandals tied to poor corporate governance and a new appreciation for the social impact of business, institutional investors…
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How to Promote Readership through Graphic Design and using a Professional Design Agency
Just like a book is often judged by its cover, print publications are also judged by whether they look professional, well designed and are visually and emotionally engaging. All good marketing managers…
![Australian Impact Investments Impact Report 2019]()
The evolution of the Annual Report
Research finds a well-structured Annual Report Design increases pride of ownership for a company, and this pride increases valuation. Customers are increasingly choosing products and services based on the quality of the…
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Top 3 Marketing Strategies that Came to Stay in 2019!
2019 has been quite a year for us and the industry. We’re still not seeing flying cars or teleportation devices like “Back to the Future” predicted but the new technology released this…
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10 Report Design Tips that Will Engage Readers to Actually Read Your Report
In an era where we are being told that content is king, we are often tempted to include every bit of information we have researched into our reports. However, have you ever spoken…
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What is Accessibility and How Important is it During the Design Phase?
Considering accessibility is now an integral aspect of the publishing workflow, although it is not yet compulsory for companies to have their online data accessible, it is, however, definitely best practice to…
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Top Tips to Remember When Approaching the Design of Your Next Report
The design of any report is always important, even more so if the content is dry. Approaching a report from a design perspective is an amazing way to make your company stand…
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Annual Report Trends of 2019
Annual Reports Designs don’t have to be dull, and if in 2019 they are, you are doing something wrong. It’s time to stop thinking of your annual report as a statutory obligation…
![NSW Police Legacy Annual Report 2017 – Fresco Creative]()
The Annual Report design revolution
If you read the last Fresco blog post, you would be well aware of the fact that Annual Report design is changing. Out with the old and in with the new –…
