Category / Branding / Uncategorised
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How Can Government Agencies Take Advantage of Branding?
At Fresco we’ve been fortunate to work with many different industries and government bodies over the past years, and one of the things that we noticed is that many of these organisations…
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The Value in Nonfinancial Reporting
“After several years of growing evidence of the impact of commerce on climate change, scandals tied to poor corporate governance and a new appreciation for the social impact of business, institutional investors…
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Why You Should Take a Multi-Media Approach to Educational Marketing
What is the best way to score a hit with your educational marketing campaign? Should it focus on traditional media such as TV, mail, and print, go digital-only, or a mix of…
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Using Social Media to Build Authenticity in Your Brand
Social media is a powerful tool that can make or break a brand. Instagram stories, YouTube videos and Facebook have taken brand connection to the next level, allowing consumers to feel a…
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Second Screen Social Selling
Second screen social selling is on the rise and brands need to take note. “Increasing your user’s time with your Brand is today’s marketing challenge. You can’t reach them on network television,…
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Adapting to the “New Normal” for Healthcare Marketing
These are uncertain and unusual times; it’s been essential to adapt to fast changing events and pivot on a dime. In a matter of 5 months we have seen the economic and…
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How to Promote Readership through Graphic Design and using a Professional Design Agency
Just like a book is often judged by its cover, print publications are also judged by whether they look professional, well designed and are visually and emotionally engaging. All good marketing managers…
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5 signs that it’s time to rebrand
Rebranding your business is often a faraway thought, contemplated every once in a while, but often put on the back burner. Lost in the madness of the daily hustle it can be…
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How to Innovate, Pivot and take Advantage of the $3k Small Business Recovery Grant
The last 5 months have seen many businesses across Australia take a real hit economically. Restrictions have meant many organisations especially those in hospitality and events close and for other service orientated…
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The Building Stimulus Explained and How you Can Benefit
There’s been a buzz of excitement recently amongst the Building and Property Development industry and it has much to do about the new Government Stimulus package that was introduced in May this…
