What is shaping design in 2024?
Whilst everyone in the design industry is watching the AI landscape carefully, after the recent inclusions of generative AI in Photoshop and Illustrator this year, we look ahead with optimism and curiosity.
Whilst everyone in the design industry is watching the AI landscape carefully, after the recent inclusions of generative AI in Photoshop and Illustrator this year, we look ahead with optimism and curiosity.
Hiring professional graphic designers for branding projects offers a range of advantages compared to utilising template-driven online resources
Brands certainly can benefit from setting New Year’s resolutions. While a brand itself isn’t a sentient being capable of making resolutions, the collective actions, strategies and goals set by a brand can reflect the essence of a resolution.
Christmas branding is a great opportunity for companies to engage with existing customers as well as reaching out to potential new ones.
Many companies fall into a pattern of thinking that once the hard work of designing their logo and brand identity is done the process is finished!
Most companies, including property companies, are usually good at defining their ‘product’ brands according to the Harvard Business Review. They are less confident when it comes to their ‘corporate’ brand and defining what their parent company’s name represents, and how it is thought of in the marketplace!
Did you know that the co-hosts for the women’s soccer world cup 2023, Australia and New Zealand, have consciously chosen design features for the women’s soccer kits that give greater protection against period leakage and so helping to relieve period-anxiety for female athletes
Branding methodologies are the strategies, techniques, and processes used to create, develop, and manage a brand.
A common misconception is that branding is just a logo with some colour. But in reality, it is so much more than an image. A brand gives people an impression and feeling about you and your business.
A brand’s personality that is well expressed through appropriate design choices has the power to evoke emotions and establish connections with customers ultimately influencing how they feel about its products and services.