Category / Branding
How to Promote Readership through Graphic Design and using a Professional Design Agency
Just like a book is often judged by its cover, print publications are also judged by whether they look professional, well designed and are visually and emotionally engaging. All good marketing managers…
Graphic Design Led Companies Equals Business Success
Something I have learnt in the 20 years I’ve been driving my creative agency is that an authentic and deep understanding of the client or customer equals effective, compelling and relevant visuals.…
Another successful branding project
I thought I would open my week with a brag post! Hannah Murray the director of World and Folk Australia wrote Fresco a wonderful testimonial and recommendation on our Facebook page. Its…
5 Reasons You Need A New Logo in 2016
1. Brand Recognition & Awareness Are consumers familiar with your business? Do they associate your brand with the product you offer? Are they able to recall knowledge of your brand when…
The Psychology of Logo Colour – Infographic
If you’re starting a business or rebranding, this infographic might be helpful in understanding how colour can influence consumer perceptions and effect their relationship with your brand. Here at Fresco, we’re all…
