Category / Branding / Colour / Marketing
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Don’t be Afraid to Push the Boundaries with Brand Guidelines
One of the skill sets that design agencies need to be able to employ successfully is working within existing brand guidelines, particularly with well-established clients. Often these guidelines have strict compliance around…
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WHY it is important to CHANGE…
It is no secret here at Fresco Creative that we love the wise words of Simon Sinek. He is one inspiring person with so many pearls of wisdom that can be taken…
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The Power of Marketing – Creating Connections Between School and Parents.
When it comes to the educational sector, we all know there is quite a lot of competition between schools. For parents, for example, it is no easy decision to find the right…
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Is it Time to Conduct a Design/Brand Audit?
Many changes happened over the last couple of years, and if you are a business owner, you would agree that it can be hard to keep up. The rapid changes in consumer…
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The Visual Content You Need to Be Creating to Have an Impact Online
There is so much content online these days it can be hard not to get lost in the noise, finding ways to stand out online is a challenging task, however there are…
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Instagram Stories for Businesses…. Yay or Nay?
When it was released in 2016, Instagram Stories was not a welcomed addition to the much loved platform, seemingly mimicking the very popular (at the time) snap chat, adding stories to Instagram…
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Why It’s Important to Construct and Stick to a Social Media Strategy
There are a large number of misconceptions surrounding social media marketing, some know how to do it well and many don’t. Its 2019 and its time to start taking the business of…
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The New Age of Digital Marketing
Out with the old and in with the new, Facebook and Instagram are hugely popular platforms that are amazing tools for promoting your business, however there is more out there, and they…
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The Value in Nonfinancial Reporting
“After several years of growing evidence of the impact of commerce on climate change, scandals tied to poor corporate governance and a new appreciation for the social impact of business, institutional investors…
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2019: The Year of The Micro Influencer
We have all heard of the ‘influencer’, the girls and boys of Instagram sharing their lives, outfits, struggles, relationships and everything else it seems on social media, gaining a mass, loyal following…
