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The psychology of colour: how your brand’s colour palette affects your messaging
Colour psychology is the study of the affect colours have on human behaviour. Subconsciously we all have certain feelings that emerge when staring at certain colours, whether that be hostility, empathy or…
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Design and Marketing Trends for 2020
When it comes to designing for our clients, trends don’t play an important role as does understanding client objectives and creating strategic design to maximise the power and reach of the company…
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Don’t be Afraid to Push the Boundaries with Brand Guidelines
One of the skill sets that design agencies need to be able to employ successfully is working within existing brand guidelines, particularly with well-established clients. Often these guidelines have strict compliance around…
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Is it Time to Conduct a Design/Brand Audit?
Many changes happened over the last couple of years, and if you are a business owner, you would agree that it can be hard to keep up. The rapid changes in consumer…
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How Not for Profit Organisations can Enhance Their Brand in 2019
When you are constantly under scrutiny for your spending it is essential to look for alternatives that cost little and do a lot. Brightening up your brand without breaking the bank is…
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The Psychology of Logo Colour – Infographic
If you’re starting a business or rebranding, this infographic might be helpful in understanding how colour can influence consumer perceptions and effect their relationship with your brand. Here at Fresco, we’re all…
Game of Thrones meets Infographics
Graphic designers love … infographics! We have stumbled upon a wonderful new site by Nigel Evan Dennis who has converted the popular HBO series Game of Thrones into a detailed set of…
Exhibitionist Extraordinaire
Last night I was lucky enough to attend the opening of Joel Dickens’ exhibition – entitled “Drone” – at The Tate, the gallery above the Toxteth Hotel in Glebe. I was…
Urban Outfitters Posters
A sneaky splash of colour can take a design from being ‘uh yeah, it’s alright’ to being ‘whoah, groovy!’ in no time at all. The funky folk at Urban Outfitters know the…
Own a colour and help save a child's life!
We have bought our very own Fresco orange, and at the same time, helped to save children’s lives. ‘Let’s Colour’ is on a mission to add colour to people’s lives. This amazing…
