Category / Branding / Design / Trends
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Investing in Design Makes Good Cents!
Most businesses understand that good design is much more than just aesthetics and that a real advantage can be gained if they invest in smart strategic thinking when it comes to their…
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Branding is More Than Just a Logo
When your prospective customers and clients hear your name, and the name of your products and services, what image and thoughts come to their minds? Are you making a good impression, and…
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Why Not-for-Profits need to stop cutting their marketing budget when times are tough
When the budget of a not-for-profit is under scrutiny (which it almost always is) and tough times are calling for a reallocation of finances, the marketing budget is almost always the first…
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The Link Between Social Media and SEO
We’ve talked a fair bit about SEO on this blog, however for those of you who are new here or just need a refresh, SEO or search engine optimisation entails all the…
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The evolution of the Annual Report
Research finds a well-structured Annual Report Design increases pride of ownership for a company, and this pride increases valuation. Customers are increasingly choosing products and services based on the quality of the…
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Why free pitching is a lose/lose situation for both creatives and their clients
If you’re a designer or work in the creative industry you have no doubt heard of the “free pitch”. This is where a potential client asks 2 or more designers or agencies…
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Why Brand Consistency is Critical
Brand consistency is one of those things designers, marketing and strategists are always banging on about… any business owner who knows their stuff also understand its value and importance. Whether you are…
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5 Social Media Musts
Social Media Marketing is one of those areas that has shaken up and redefined the way businesses communicate, connect with the community and raise their profile in the market place. The fast…
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Shifting design from tactical to strategic
Great article which I just had to share. A fundamental idea of business is that companies have goals and customers have needs. The fulfilment of these goals and needs happens in a commercial…
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![Fresco Creative – Understanding the Competition Gives You the Business Edge]()
Understanding the Competition Gives You the Business Edge
When my design agency is starting on a branding project for one of our client’s one of the main research areas is taking a close look at the competition, in particular how…
