Category / Design
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5 Social Media Musts
Social Media Marketing is one of those areas that has shaken up and redefined the way businesses communicate, connect with the community and raise their profile in the market place. The fast…
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Shifting design from tactical to strategic
Great article which I just had to share. A fundamental idea of business is that companies have goals and customers have needs. The fulfilment of these goals and needs happens in a commercial…
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![Fresco Creative – Understanding the Competition Gives You the Business Edge]()
Understanding the Competition Gives You the Business Edge
When my design agency is starting on a branding project for one of our client’s one of the main research areas is taking a close look at the competition, in particular how…
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Top Tips for Branding and Packaging Your Product
The power a brand and its packaging has over influencing customers in buying or not buying a product are indisputable. Who hasn’t seen innovative products in the market place that have not…
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Is it Time to Conduct a Design/Brand Audit?
Many changes happened over the last couple of years, and if you are a business owner, you would agree that it can be hard to keep up. The rapid changes in consumer…
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Top Tips to Remember When Approaching the Design of Your Next Report
The design of any report is always important, even more so if the content is dry. Approaching a report from a design perspective is an amazing way to make your company stand…
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5 Reasons Why You Should Outsource Graphic Design
As more and more organizations go inhouse let’s discuss the benefits of outsourcing your design work. Saves Money: You’re not paying for a full-time graphic designer’s salary which can often include unproductive…
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5 Signs it’s Time to Redesign Your Website
By now it should come as no surprise that a good website is integral to the success of any business, and as such they need to be updated regularly. With new studies…
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The Visual Content You Need to Be Creating to Have an Impact Online
There is so much content online these days it can be hard not to get lost in the noise, finding ways to stand out online is a challenging task, however there are…
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Instagram Stories for Businesses…. Yay or Nay?
When it was released in 2016, Instagram Stories was not a welcomed addition to the much loved platform, seemingly mimicking the very popular (at the time) snap chat, adding stories to Instagram…
