Category / Design
Is Design a Product or a Service?
Its not uncommon when I am first meeting with a new client who needs branding and a logo design that I’m asked the question, “What is your logo design process and what…
Graphic Design Led Companies Equals Business Success
Something I have learnt in the 20 years I’ve been driving my creative agency is that an authentic and deep understanding of the client or customer equals effective, compelling and relevant visuals.…
Another successful branding project
I thought I would open my week with a brag post! Hannah Murray the director of World and Folk Australia wrote Fresco a wonderful testimonial and recommendation on our Facebook page. Its…
For communications to succeed, a good measure of trust always helps
For your organisation and its communications to succeed, a good measure of trust always helps. Here are 3 things I think about when trying to build trust with an audience, customers, staff…
We love all things design
BLOG: Design, as a rational, conceptual and lateral model for thinking reaches into every piece of work we undertake as an agency. We love design. Be it ‘traditional’ executional design of communications,…
Why your Annual Report design should be a piece of master storytelling
This article may be a couple of years old but I believe this article is more relevant today than ever before. The annual report is a once-a-year piece of content that’s mandatory…
Happy Client = Happy Designer
A bit of a brag post today, it was so satisfying to come to the end of last year wrapping up a large brand overhaul and campaign for Kaplan Homes and receive…
How to be a Creative Thinker
Anyone who has read my LinkedIn and blog posts (Im hoping someone out there is reading them!) will know that Collective Hub has been a great source of creative and business inspiration.…
Tips For Creating Positive Client Relationships
In the spirit of the topic of today I thought I’d open with a wonderful client testimonial I received last week from Andrew Kanatli the managing director of Kaplan Homes. “We engaged…
How to Increase Your Social Media Presence (taken from the source)
Making a big impact by using social media has been an ever greater focus for my clients over the last few years. Even my small start ups want a brand presence in…
