Category / Design
Why free pitching is a lose/lose situation for both creatives and their clients
If you’re a designer or work in the creative industry you have no doubt heard of the “free pitch”. This is where a potential client asks 2 or more designers or agencies…
How to Promote Readership through Graphic Design and using a Professional Design Agency
Just like a book is often judged by its cover, print publications are also judged by whether they look professional, well designed and are visually and emotionally engaging. All good marketing managers…
Is Design a Product or a Service?
Its not uncommon when I am first meeting with a new client who needs branding and a logo design that I’m asked the question, “What is your logo design process and what…
Graphic Design Led Companies Equals Business Success
Something I have learnt in the 20 years I’ve been driving my creative agency is that an authentic and deep understanding of the client or customer equals effective, compelling and relevant visuals.…
Another successful branding project
I thought I would open my week with a brag post! Hannah Murray the director of World and Folk Australia wrote Fresco a wonderful testimonial and recommendation on our Facebook page. Its…
For communications to succeed, a good measure of trust always helps
For your organisation and its communications to succeed, a good measure of trust always helps. Here are 3 things I think about when trying to build trust with an audience, customers, staff…
We love all things design
BLOG: Design, as a rational, conceptual and lateral model for thinking reaches into every piece of work we undertake as an agency. We love design. Be it ‘traditional’ executional design of communications,…
Why your Annual Report design should be a piece of master storytelling
This article may be a couple of years old but I believe this article is more relevant today than ever before. The annual report is a once-a-year piece of content that’s mandatory…
Happy Client = Happy Designer
A bit of a brag post today, it was so satisfying to come to the end of last year wrapping up a large brand overhaul and campaign for Kaplan Homes and receive…
How to be a Creative Thinker
Anyone who has read my LinkedIn and blog posts (Im hoping someone out there is reading them!) will know that Collective Hub has been a great source of creative and business inspiration.…
