Category / Blogging / Branding / Design / Digital Marketing
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Industry Insights – Health
Key Health Industry Takeaways from 2020 The most successful businesses of 2020 are the ones that have embraced change, are agile in an ever changing environment and who have communicated clearly with…![]()
Industry Insights – Aged Care
When it comes to Aged Care, good branding can lead to so much more than just an increase in profits. With the Royal Commission into Aged Care Quality and Safety issuing it’s…![Second Screen social selling]()
Second Screen Social Selling
Second screen social selling is on the rise and brands need to take note. “Increasing your user’s time with your Brand is today’s marketing challenge. You can’t reach them on network television,…
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Unique Selling Proposition – What is It and How to Find Yours
If we stop to ask you right now “What exactly differentiates you from your competitors?” or “What makes your customer buy your product or service instead of others?”, would you be able…
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5 signs that it’s time to rebrand
Rebranding your business is often a faraway thought, contemplated every once in a while, but often put on the back burner. Lost in the madness of the daily hustle it can be…
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Why Not-for-Profits need to stop cutting their marketing budget when times are tough
When the budget of a not-for-profit is under scrutiny (which it almost always is) and tough times are calling for a reallocation of finances, the marketing budget is almost always the first…
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Graphic Design is Leading Companies to Success
Something I have learnt in the 21 years I’ve been driving my creative agency is that an authentic and deep understanding of who is buying your products or services equals significant, compelling,…
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How Not for Profits Can Grow their Brand in 2020
When you are constantly under scrutiny for your spending it’s essential to look for alternatives that cost little but do a lot. Growing and nurturing your brand without breaking the bank is…
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Why You Should Take a Multi-Media Approach to Educational Marketing
What is the best way to score a hit with your educational marketing campaign? Should it focus on traditional media such as TV, mail, and print, go digital-only, or a mix of…
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Using Social Media to Build Authenticity in Your Brand
Social media is a powerful tool that can make or break a brand. Instagram stories, YouTube videos and Facebook have taken brand connection to the next level, allowing consumers to feel a…
