Milan Design Week 2023 – Design Inspiration Saturation

What could be better than a week of inspiring design installations and exhibitions, scattered around one of the most stylish and creative cities in the world?  Having these design exhibitions incorporated with very cool breakout spaces where you can refuel with a Campari Spritz and a stuzzichini whilst ogling some of Milano’s finest private internal courtyards and architecture – that’s what!

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What is Brand Equity?

David Aacker’s model simple framework Defining Brand Equity As we adapt to a world post-covid, we find ourselves living in an increasingly competitive marketplace. Brands, more than ever, are presented with the challenge of capturing and sustaining market share whilst maintaining customer loyalty. Brand equity can be viewed as quite […]

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5 key components to the successful launch of your rebrand

Rebranding a company is no small feat, a large scale all-inclusive rebrand requires time, money and effort with input required from all levels and all departments and as such you want to put equal dedication into its launch. Whatever the reason for rebranding whether it be changing demographics, new technology, […]

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