Category / Branding / Graphic Design / Marketing
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![How is branding More than a website and a logo?]()
How is Branding more than just a Logo and a Website?
This is a question we get asked a lot from prospective clients who want to engage Fresco in creating a logo and /or a website for them. When we start talking about…
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![The evolution of annual reports]()
How Design Influenced The Evolution of The Annual Report
Research finds a well-structured annual report design increases pride of ownership for a company, and this pride increases valuation. Customers are increasingly choosing products and services based on the quality of the…
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5 Reasons to Rebrand in 2021
The break in business as usual last year saw many businesses going back to basics and looking at their own brand identity and how effectively they were communicating to their audience. In…
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Creative Agency Vs Freelancer
Over the last 21 years we have often heard the debate on the pros and cons between contracting a freelancer and working with a creative agency. Fresco Creative is clearly going to…
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![Second Screen social selling]()
Second Screen Social Selling
Second screen social selling is on the rise and brands need to take note. “Increasing your user’s time with your Brand is today’s marketing challenge. You can’t reach them on network television,…
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![Branding]()
5 signs that it’s time to rebrand
Rebranding your business is often a faraway thought, contemplated every once in a while, but often put on the back burner. Lost in the madness of the daily hustle it can be…
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Why Not-for-Profits need to stop cutting their marketing budget when times are tough
When the budget of a not-for-profit is under scrutiny (which it almost always is) and tough times are calling for a reallocation of finances, the marketing budget is almost always the first…
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![Graphic Design is Leading Companies to Success]()
Graphic Design is Leading Companies to Success
Something I have learnt in the 21 years I’ve been driving my creative agency is that an authentic and deep understanding of who is buying your products or services equals significant, compelling,…
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![How Not for Profits Can Grow their Brand in 2020]()
How Not for Profits Can Grow their Brand in 2020
When you are constantly under scrutiny for your spending it’s essential to look for alternatives that cost little but do a lot. Growing and nurturing your brand without breaking the bank is…
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![Government Departments]()
Best Practice and Hassle Free Design Process for Government Departments
As a creative agency designing for both the private and public sector for well over 20 years now, we have seen many changes over this time, the most obvious being the need…
