Category / Intellectual Property
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The True Ownership of Creative IP – Agency or Client?
Debating the ownership of the Intellectual Property of creative work is one of the discussions between client and creative agency that inevitably crops up from time to time. As a design agency,…
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Why free pitching is a lose/lose situation for both creatives and their clients
If you’re a designer or work in the creative industry you have no doubt heard of the “free pitch”. This is where a potential client asks 2 or more designers or agencies…
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The great debate – who owns the IP of the creative work a client commissions?
Some of the most sticky conversations I have had to have with my clients have revolved around the great debate of who owns the Intellectual Property to the design work we have…
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![Fresco Creative – Top Reasons Agencies Trump Freelancers for Your Next Creative Project]()
Is Design a Product or a Service?
Its not uncommon when I am first meeting with a new client who needs branding and a logo design that I’m asked the question, “What is your logo design process and what…
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