Category / Design / Free Pitch / Intellectual Property / Uncategorised

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Why free pitching is a lose/lose situation for both creatives and their clients

If you’re a designer or work in the creative industry you have no doubt heard of the “free pitch”. This is where a potential client asks 2 or more designers or agencies…

August 10, 2018

Design, Free Pitch, Intellectual Property, Uncategorised
Is Design a Product or a Service?

Its not uncommon when I am first meeting with a new client who needs branding and a logo design that I’m asked the question, “What is your logo design process and what…

May 18, 2018

Design, Graphic Design, Intellectual Property, Logos, Uncategorised
Graphic Design Led Companies Equals Business Success

Something I have learnt in the 20 years I’ve been driving my creative agency is that an authentic and deep understanding of the client or customer equals effective, compelling and relevant visuals.…

April 10, 2018

Advertising, Branding, Design, Digital Marketing, Graphic Design, Intellectual Property, Uncategorised
The great debate – who owns the IP of the creative work a client commissions?

Some of the most sticky conversations I have had to have with my clients have revolved around the great debate of who owns the Intellectual Property to the design work we have…

April 5, 2018

Advertising, Graphic Design, Intellectual Property, Logos