Category / Design / Free Pitch / Intellectual Property / Uncategorised
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Why free pitching is a lose/lose situation for both creatives and their clients
If you’re a designer or work in the creative industry you have no doubt heard of the “free pitch”. This is where a potential client asks 2 or more designers or agencies…
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Is Design a Product or a Service?
Its not uncommon when I am first meeting with a new client who needs branding and a logo design that I’m asked the question, “What is your logo design process and what…
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Graphic Design Led Companies Equals Business Success
Something I have learnt in the 20 years I’ve been driving my creative agency is that an authentic and deep understanding of the client or customer equals effective, compelling and relevant visuals.…
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The great debate – who owns the IP of the creative work a client commissions?
Some of the most sticky conversations I have had to have with my clients have revolved around the great debate of who owns the Intellectual Property to the design work we have…
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