Category / Advertising / Branding / Creative Design Studio / Design / Digital Marketing / Graphic Design / New Technology / Social Media / Surry Hills Studio
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Using Social Media to Build Authenticity in Your Brand
Social media is a powerful tool that can make or break a brand. Instagram stories, YouTube videos and Facebook have taken brand connection to the next level, allowing consumers to feel a…
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Second Screen Social Selling
Second screen social selling is on the rise and brands need to take note. “Increasing your user’s time with your Brand is today’s marketing challenge. You can’t reach them on network television,…
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The psychology of colour: how your brand’s colour palette affects your messaging
Colour psychology is the study of the affect colours have on human behaviour. Subconsciously we all have certain feelings that emerge when staring at certain colours, whether that be hostility, empathy or…
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Keep your Finger on the Pulse of Marketing to Healthcare with Social Media
Gone are the days when the healthcare industry considered brand strategy and communications as a superfluous extra that didn’t apply to their market sector. Patient and customer expectations have shifted, and healthcare…
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5 signs that it’s time to rebrand
Rebranding your business is often a faraway thought, contemplated every once in a while, but often put on the back burner. Lost in the madness of the daily hustle it can be…
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Why Not-for-Profits need to stop cutting their marketing budget when times are tough
When the budget of a not-for-profit is under scrutiny (which it almost always is) and tough times are calling for a reallocation of finances, the marketing budget is almost always the first…
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A Holistic Approach to Event Design
Events are a big deal for any company no matter the size, they take up a large amount of time and money, especially if you’re talking events such as an annual ball…
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The Link Between Social Media and SEO
We’ve talked a fair bit about SEO on this blog, however for those of you who are new here or just need a refresh, SEO or search engine optimisation entails all the…
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Top 3 tips on how to create a blog that will knock your reader’s socks off!
It seems today that just about everyone has their own blog, and if you are a business not having a blog and not making regular blog posts is not a great business…
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Getting the most out of your digital strategy
Creating and maximising online campaigns has become a real focus in our studio over the last few years. Just like not having a website 10 years ago was considered professional suicide, not…
