Category / Marketing / Social Media
-
![]()
How to Create a Social Media Marketing Plan
The power of social media is one that should not be overlooked. It holds the ability to amplify one’s reach and to enhance your business’s internet presence and reputation. To have success…
-
![Second Screen social selling]()
Second Screen Social Selling
Second screen social selling is on the rise and brands need to take note. “Increasing your user’s time with your Brand is today’s marketing challenge. You can’t reach them on network television,…
-
![Unique Selling Proposition]()
Unique Selling Proposition – What is It and How to Find Yours
If we stop to ask you right now “What exactly differentiates you from your competitors?” or “What makes your customer buy your product or service instead of others?”, would you be able…
-
![Branding]()
5 signs that it’s time to rebrand
Rebranding your business is often a faraway thought, contemplated every once in a while, but often put on the back burner. Lost in the madness of the daily hustle it can be…
-
![]()
Why Not-for-Profits need to stop cutting their marketing budget when times are tough
When the budget of a not-for-profit is under scrutiny (which it almost always is) and tough times are calling for a reallocation of finances, the marketing budget is almost always the first…
-
![How can the Finance Industry invest in new marketing strategies?]()
Why the Finance Industry is Falling Behind the Eightball with their Marketing Initiatives.
Did you know that over half of the respondents from financial industries increased their marketing investment? From a recent CMO survey! Marketing Managers working in the finance industry are quickly realising the…
-
![Social Media build brand authenticity]()
Using Social Media to Build Authenticity in Your Brand
Social media is a powerful tool that can make or break a brand. Instagram stories, YouTube videos and Facebook have taken brand connection to the next level, allowing consumers to feel a…
-
![Psychology of colour]()
The psychology of colour: how your brand’s colour palette affects your messaging
Colour psychology is the study of the affect colours have on human behaviour. Subconsciously we all have certain feelings that emerge when staring at certain colours, whether that be hostility, empathy or…
-
![building brand trust in healthcare]()
Keep your Finger on the Pulse of Marketing to Healthcare with Social Media
Gone are the days when the healthcare industry considered brand strategy and communications as a superfluous extra that didn’t apply to their market sector. Patient and customer expectations have shifted, and healthcare…
-
![Event Design]()
A Holistic Approach to Event Design
Events are a big deal for any company no matter the size, they take up a large amount of time and money, especially if you’re talking events such as an annual ball…
