Category / Uncategorised
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The Power of Kindness in Business
I recently read Rutger Bregman’s “Humankind – A Hopeful History”. I was drawn to its title because its promise of a hopeful past was just the medicine I needed to balance out…
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How to Stay Connected and Keep Sales Happening
Without a doubt COVID-19 has required every business big and small to rethink their sales and marketing strategy and act fast in taking up new initiatives! As a small design and advertising…
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How Can Government Agencies Take Advantage of Branding?
At Fresco we’ve been fortunate to work with many different industries and government agencies over the past years, and one of the things that we noticed is that many councils don’t see…
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The Value of SEO and AdWords
Over the past few weeks, we have seen many changes across almost every industry we can think of. The way we work has changed. Some industries such as restaurants had to completely…
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Why free pitching is a lose/lose situation for both creatives and their clients
If you’re a designer or work in the creative industry you have no doubt heard of the “free pitch”. This is where a potential client asks 2 or more designers or agencies…
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5 Reasons WordPress is the Best Choice for your Websites’ Content Management System
One of the very first areas that are scoped out when we begin a new website project is what Content Management System is best for our clients. It’s an area our clients…
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Two Decades of Experience! What We’ve Learnt over the past 20 Years
2019 has been an amazing, jam packed year for Fresco! We’ve sunk our teeth into big campaigns and projects like; the full rebrand for Kaplan Homes, another successful Annual Report for Teacher’s…
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Marketing to Seniors… Chances Are You’re Doing It Wrong
By 2020 the world will have more 55-year old’s than 5-year old’s, let that sink in. Wellness, meditation, longevity, non-toxic everything, these are the trends taking over the world and as such…
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The New Age of Digital Marketing
Out with the old and in with the new, Facebook and Instagram are hugely popular platforms that are amazing tools for promoting your business, however there is more out there, and they…
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The Difference Between AdWords and SEO
Having a website means nothing if your target audience can’t find you and with so many websites on the internet these days, businesses need to seriously consider how they are going to…
