As a graphic designer we need to understand colour Psychology and what  colours mean and convey. What emotions and feelings they arouse in the viewer. Below is a research article explaining the benefits of colour, how they affect us and what they mean.

What is your favourite colour?

What Is Color?

In 1666, English scientist Sir Isaac Newton discovered that when pure white light is passed through a prism, it separates into all of the visible colors. Newton also found that each color is comprised of a single wavelength and cannot be separated any further into other colors.

Further experiments demonstrated that light could be combined to form other colors. For example, red light mixed with yellow light creates an orange color. A color resulting from a mix of two other colors is known as a metamer. Some colors, such as yellow and purple, cancel each other out when mixed and result in a white light. These competing colors are known ascomplements.

Color Psychology – The Psychological Effects of Color

While perceptions of color are somewhat subjective, there are some color effects that have universal meaning. Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.

Colors on the blue side of the spectrum are known as cool colors and include blue, purple, and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.


This was taken from,

Color Psychology

How Colors Impact Moods, Feelings, and Behaviors


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