With the Create Awards just around the corner I thought I would blog about some of the packaging work we have created for Harris Farm Markets as they feature the illustrations we have been shortlisted for.

Harris Farm Markets approached Fresco to create packaging that reflected their brand, an all Australian owned market fresh fruit and veg store. The creative tone needed to be unpretentious, reflecting value for money, grass roots, family run and fresh from the farm. Fresco created a series of hand drawn custom illustrations for HFM, all displayed on a brown recycled stock. The result is an instantly recognisable brand that literally jumps off the shelf with its originality and point of difference. Below is a small selection of the work created so far …

Triscia Ambrosini 7/09/2011