Infographics… trends for 2016 and what’s in store for 2017

Infographics are a great visual tool to summarise knowledge and data on any given topic. They have been popular for a few years now, with thousands available for our viewing and knowledgeable pleasure. Now with us living in a world with more data being collected than ever before, what does the future hold for infographics, and what future trends can we foresee for 2016 and 2017?

I believe infographics are continually popular because we live in a fast-paced world filled with information at our fingertips. We have more data being generated, tracked and consumed than ever before; even with everyday consumer items such as smartphones, fitness trackers and the Apple Watch. A good infographic displays information in such as way that the viewer can quickly comprehend the message, with clear points in a visually appealing way. According to “The Power of Visual Content” infographic by Market Domination Media, it’s proven that visuals are processed 60,000 times faster than text, and 90% of information transmitted to the brain is visual. A good infographic will capture a viewer’s attention and draw someone into click to read further. It needs to be about something that catches their interest, visually appealing and useful. The title and the colour scheme really needs to be designed well. For an infographic to be successful, the winning formula is to select a relatable and interesting topic, quality research, tell a story, use good design with a complimentary colour pallet and clean typography.

The popularity of all infographic formats are still on the rise. The trends for 2016 will include more interactive infographics, photos and 3D illustrations with static infographics remaining the most popular. I don’t see that the online DIY infographic will tools take away the value of the infographic. People will appreciate the specialised skills needed to create a successful infographic, and will enjoy learning about many topics through infographics for many years to come.

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Written by By Veronica Machon