Instagram’s New Donate Sticker and What This Means for Not for Profit Organisations

Instagram is making donating to a charitable organisation as painless as possible, with their latest update, named the ‘Donation Sticker’. This feature is currently only available in the US, to be launched globally in by early 2020 and expected to launch in Australia later this year. So, what is it exactly?

Simply put the Instagram donate button is a sticker that can be placed on Instagram stories that allow people to donate to a verified charitable organisation. Users can donate between $5 and $2500 at any one time and all you have to do is click the button and type in your amount, it’s that simple, and better yet the company takes care of all the fundraising fees, meaning 100% of what you chose to donate goes directly to the non-profit of your choosing.

How Not for Profits can prepare for the new feature:

Investing in high quality, consistent content is more important than ever, not only that, but it is easier than ever before, so you really have no excuse not to. Having a strong digital presence that can strengthen the emotional connection viewers have to your cause is crucial, respond to comments, show your listening, interact, whether that be to answer a question or to respond honestly to criticism, it all adds up and contributes to a positive user experience with your organisation.

Three things to remember as a non-profit on social media:

  1. Know your audience and what they respond to
  2. Each post should have a purpose
  3. Authenticity is key

Add this new feature to the mix and it will potentially have a huge impact on what a non-profit can achieve and how many people they can reach. Human beings have an innate desire to do good and help others, this feature will fill that need in the simplest way possible. This is social media at its finest and we can’t wait to see the impact this little sticker will have on the not-for-profit sector.

If you are a not-for-profit looking to prepare your social profiles for the arrival of this feature give us a call on (02) 8116 9033 and let’s see what we can do.

Call Us Enquire