We’re all huge fans of lego over here at Fresco, what’s not to love – bright bold colours and the ability to make just about anything with the teeny tiny magical bits of plastic. This ad campaign is a few years old now, designed by Blattner Brunner, but I just spied it again on bitrebels.com and am still in love with it! mymodernmet says “Using shadows, they tell us that it’s simply our imagination that makes these blocks come alive and, that through our experience, we can see anything through them.” A brilliant simple concept that showcases lego perfectly.

Annalisa 09.02.11