Neat 'Field Notes' Packaging Design on The Dieline
Graphic Designers love … beer clients!
We are “brewing up” a very special new packaging design at the moment for one of our hottest new clients. We are very excited by this little chestnut but we can’t say too much SO this blog entry can serve as a little teaser! May we introduce Field Notes – a fabulous design for a fabulous idea, which should keep you occupied until we pop this new project up online. Keep your eyes on our website.
Here’s what The Dieline had to say about Field Notes:
“I’m not writing it down to remember it later, I’m writing it down to remember it now.” That’s the motto for Field Notes. In one of these moments of remembering now (over a nice glass of cold brew), the folks over Field Notes created Field Notes Colors: Drink Local Limited Edition. Each pack comes with a simple but effective label. Sets comes in it’s own packaging six-pack (yes – just like beer).
“Our new FNC-20 ‘Drink Local’ books feature heavyweight New Page Sterling Premium 120# covers with a ‘soft touch’ varnish, giving them a soft, almost rubbery feel. The logo is varnished with a contrasting gloss, and each book is colored to represent a different brew, with a brief history of each style of beer on the back cover. Inside is our acclaimed Finch Opaque Smooth 50# text paper, with a ‘Hefeweizen’ yellow-orange graph grid. It’s all bound together with bright gold staples.
There are two 3-Pack versions available: ALES and LAGERS, limited to 10,000 3-Packs each. ALES features STOUT (dark brown-black), AMBER ALE (warm red), and INDIA PALE ALE (rusty orange). LAGERS features PILSNER (gold), BOCK (brown), and PALE LAGER (pale yellow). Each three pack comes bound in a chipboard belly band with a matching (ALES or LAGERS) 3.5″-diameter, 2-color, pub-style coaster, lovingly letterpress-printed in Chicago by our new pal Liz Isakson-Dado on a vintage press.”
By Andrea Dell 14.10.13