Fresco Creative was asked to create a design style for the Prince of Wales Hospital’s 160th year on the Randwick site. We developed a logo for this occasion, including lockups with various other logos, silk banners to line the streets of Randwick council and a 15 metre long History Wall.
Research and Prep
We discussed with the CEO what aesthetic style the History Wall would be the most appropriate and set about plotting out the various intervals on the graphic panels – being careful to avoid doors, overlap seams and ensuring we wouldn’t run out of room. We set up the first panel and met up with the team to discuss the design. A few adjustments were made and then we were ready to roll out the rest of the design along the full 15 metres! The team at the Prince of Wales Hospital Foundation did a great job tracking down all the old images (some from the 1800s)!
Rollout and development
Once we had set up the History Wall we completed a few rounds of proofing and corrections before signing off on the design and sending the print files over to the installer. The image at the top shows the install in progress. The doors (x2) that appeared along the wall received a lick of matching paint so that they would blend in with the design of the graphic panels.
The anniversary year is a very exciting time for the Prince of Wales Hospital Foundation. They have just undergone a brand refresh with our assistance and we are working with them to roll out a series of collateral that they can use to further their fundraising. We designed tear drop banners and market stall graphics for a recent event and wall graphics for the “Wall of Giving” which allows visitors and patients to donate a small amount to the foundation to have their message display on a plasma screen in the Hospital foyer.
Related Tag: Logo Design Sydney