Fresco Creative has been designing unique and eye-catching packaging since 1999. With Australian Packaging Standards changing all the time, especially in the retail/food space, an experienced packaging designer can not only make sure your design stands out from the competition but can also advise you on the latest rules and regulations. We have designed packaging for a diverse range of products in Sydney over the years such as cook-at-home desserts, craft beer products, candles, beauty products, vitamin water, protein shakes, powdered milk, hemp products, organic meat products, pharmaceuticals, quilts, hand towels, granola, coffee cups, jam, tinned tomatoes, water and nougat.
We have developed new brands like Villa Rossi (Harris Farm’s home brand), Beer Days, H2Omega and Kiarella Nougat – beginning with the logo, and then creating a packaging design that stems from that. At the other end of the spectrum we have worked with established brands like Cleaver’s Organic and Borrowdale Pork Company to expand their range whilst following strict brand guidelines.
As some packaging approaches can be expensive, depending on quantities, we listen to your brief and advise you on the best way to brand your product – sometimes the best approach is swing tags, stickers, labels or belly bands, which can still look great but are be less costly than printed boxing. Perhaps you have multiple flavours and require colour-coding or an odd shaped product that needs a custom box or inner supports – we can advise you on how best to approach packaging your particular product. We can also create point of sale boxing or displays and work with supplied knifelines or create new ones from scratch.
We are familiar with packaging mandatories such as barcodes, nutritionals, warnings, government logos, recycling logos, best before dates, batch codes and the like. We can guide you from briefing to finished product. We often prepare the packaging design and then work with your production house so that you can maintain full control over the ongoing supply of your product beyond the initial design. Give us a call to discuss your next project on 02 8116 9033.
The new label looks great, sophisticated, simple and generally very impressive. I think this new branding will be a great addition to our stores.
Gooralie Free Range Pork
We needed to bring our image up to the same high standard as our service and product. We were thrilled with the result; Fresco interpreted our brief with creativity and expertise. We would recommend them to anyone looking for an agency to handle their advertising and media buying and look forward to a long and successful relationship.
Marketing Manager, Harris Farm
The day after the logo and new labelling was delivered, Arcadian Meat Co. took the rebranded product to Craig Cook, the butcher who has 17 stores in and around Sydney including David Jones, who promptly agreed to stock Gooralie in all stores. Both the client and farm management were very happy with the positive response and immediate results.
Warburn Estate, the parent company of Gossips, approached Fresco to help react to store-specific feedback (like Dan Murphys) and roll out their design requests in record time. Working with the well-established style guide, Fresco ensured there was a strong, consistent use of the brand assets to best highlight this well loved, popular range.
Drop us a line
Whether you are a familiar face or a prospective client looking for a new graphic design partnership, we would love to discuss how we can strengthen your brand. We can provide you with a no-obligation quotation if you have something in mind, otherwise, we can talk through the possibilities or prepare a design solution to suit your budget. Give us a call today! (02) 8116 9033