The online realm can be a minefield for businesses who are used to more traditional print advertising channels but, in the end, not having a strong presence in digital marketing is no longer an option as it is by far the best and most cost effective way to easily reach your customers and create an emotional connections with them.
Printed newsletters can create fantastic cut-through in the digital age. With email inboxes overflowing and some customers uncomfortable with using technology on a regular basis – having a concise, well-designed newsletter in your hands can really say “we get you”. We often create A4 or square newsletters that can crash-fold to DL for easy mailing and letterbox insertion.
Your website is a valuable marketing tool, especially post-COVID-19! Think of it as employing a round-the-clock salesperson! Customers can find out about your services and products anytime the topic springs to mind, wherever they happen to be. It should explain your business, convey your ethos, appeal to your customers and be fast and easy-to-use.
As an experienced branding agency, Fresco understands that customers are not just buying a product, they are also buying a story that connects to them emotionally. Buyers will be imagining how the product is going to make them feel, how it’s going to improve their lives now and into the future and it’s this feeling (not just the price they need to pay) that determines whether they will commit to the purchase or not. No-where is this more the case then when it comes to buying property. Buying a home or an investment property is a big-ticket item, but often the emotional investment is far greater than the financial investment.
The marketing and branding efforts of a not-for-profit organisation plays a critical part in the overall growth, message, achievement of mission and sustainability of the organisation and it almost always determines where people choose to donate their hard-earned money. Donations which have been made to help make a societal impact need to be allocated wisely, we understand NFPs need to be discerning about how best to spend this. Fresco has years of experience working for NFPs and understands the importance of impactful strategic design that maximises marketing budgets.
Does your brand need a health check? Work with a creative studio that really cares about your brand and your people. Fresco has worked with many organisations in the healthcare industry such as Prince of Wales Hospital Foundation, Royal Rehab, SummitCare, ACRF, UNSW Ageing Futures, Cancer Council, Sydney Children’s Hospital, BaptistCare, Active Living NSW, Satipharm, Clan Child Health, Prostate and Breast Cancer Foundation and many more. Fresco offers a holistic approach to branding and marketing but we are also happy to work on small design projects on an ad hoc basis – ensuring they are on brand and on budget.
Over the years we have had the opportunity to work with many different industries including local councils and Government authorities, which allowed us to understand not only some of the constraints, demands and but also the importance to provide security for Government data while being transparent within a Government body. We have the expertise in developing creative and engaging marketing material that strictly follows the brand guidelines of each council or Government agency.
More than any other industry we work with, the Finance and Corporate Sector brings with it high levels of expectation from the market for quality branding and visual identity. We have worked with American Express, GPT Group, Police Bank, Teachers Mutual Bank Limited, Australian Impact Investments and many government organisations like the Independent Transport Safety Regulator, Australian Energy Market Commission and the Council of Australasian Tribunals to name a few.
Fresco has over 2 decades of experience working with the education sector, assisting in putting marketing plan into action, resulting in successful outcomes for schools or universities. Gone are the days where the school’s librarian is also responsible for putting together the school’s year book , prospectus or advertising schedule. It has taken some time but most schools and centres for education now have a very clear awareness that to effectively market themselves and their achievements they must go way beyond traditional approaches.
The team at Fresco understands that publishing data and technology stats doesn’t need to be a less than thrilling statutory obligation that is produced out of sheer necessity. Instead these reports can be a powerful tool that allows readers to connect with and understand a brand emotionally. New technology has allowed for online reports to communicate data in a way that is a compelling customer journey as opposed to a dry experience of wading through statistics and data and there is the bonus of being able to incorporate metrics into report document to track and measure reader’s behaviour and experience.