Arrowfield Stud is a world-class thoroughbred property located in the Segenhoe Valley in the Upper Hunter Valley of NSW Australia. Arrowfield already had an established brand and required an agency that was sensitive to their existing creative tone but who had the ability to grow and evolve their current brand. There are a number of factors that Fresco keeps in mind when producing a large scope of marketing material for any client. These include ensuring that design is consistent across all mediums, is bold, memorable and appropriate, is immediately recognisable as part of the brand and clearly communicates the company’s persona. These ideals hold true whether we are designing Arrowfield’s Annual Stallion Report, Advertising for Publications, or Digital Media.