We have been working with The Australian Security Industry Association Ltd on their publications and annual Consumer Awareness Campaign. They are always looking to raise awareness of ASIAL members among consumers and remind them that they should always use a trusted ASIAL member to meet their security needs. For their Consumer Awareness Campaign ASIAL wanted to communicate the idea of ‘risky business’ (without mentioning the film!) and alert business owners to the possible risks posed to their company. We brainstormed many ideas and the winning creative was visual metaphor that was simple, memorable and eye-catching. We then rolled out the campaign to airport terminal digital screens, office foyer ad space, magazines, EDMs, web banners, email signatures, video walls, social media and exhibition stand graphics. As we developed the creative we made sure that it would adhere to the strict advertising guidelines currently in place at Sydney Airport.

“I just wanted to say a big THANK YOU for your amazing work on the Annual Report. It looks better than expected and is a world of improvement on last year’s report. The team have all had really positive feedback about it, as have the board and the CEO. Thanks again for working with us on this project! It has been a pleasure.” Kirsty Jagger, Marketing and Communications Manager

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