For the past decade Fresco has worked with the aged care sector across a broad range of marketing and advertising platforms. Fresco’s main task is to communicate the residential services of Baptist Care’s facilities and the high quality of aged care within their warm and friendly communities. All Baptist Care’s facilities come with well trained staff that can support a broad range of care needs to suit each of their clients: from clients who are still fairly independent, to those with complex needs such as people living with dementia, right through to end of life care. Baptist care have a style guide that Fresco is required to work within, by employing these strong and consistent brand assets in a creative way, Fresco is able to communicate Baptist Care’s positioning statement; That they are here to be that extra support for families that need the reassurance that their loved ones are well cared for and feel safe.
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