For Barilla, we designed the Food Truck concept and came up with a name for their new Food Truck. The aim was to create a Barilla experience, conveying the quality of Barilla in a casual and on-the-go setting and to essentially bring Italy to the streets of Australia. We went for a vintage trattoria-style concept styled in an elegant way that was not cliché “Italian”. The truck is still being costed and developed but will eventually be used to represent Barilla at food shows/fairs, stadiums and sports fields, markets, retail locations, local sporting and community events, private residences, public food truck gatherings, private events and other marketing exercises.

#FoodTruckDesign #Naming #Concepting