For Barilla, we designed the Food Truck concept and came up with a name for their new Food Truck. The aim was to create a Barilla experience, conveying the quality of Barilla in a casual and on-the-go setting and to essentially bring Italy to the streets of Australia. We went for a vintage trattoria-style concept styled in an elegant way that was not clich√© “Italian”. The truck is still being costed and developed but will eventually be used to represent Barilla at food shows/fairs, stadiums and sports fields, markets, retail locations, local sporting and community events, private residences, public food truck gatherings, private events and other marketing exercises.

#FoodTruckDesign #Naming #Concepting