Fresco designed a logo and packaging concept to launch Bondi Tea Club. With a passion for quality, loose leaf tea, sourced from fair trade Sri Lankan tea planations, the team behind Bondi Tea Club wanted a brand that would convey their warm memories of sharing tea with family and friends. The logo conveys the beach themes of the company name – of finding a message in a bottle or ‘enjoying tea by the sea’. The combination of the blue brushstroke and half-shown teapot give the impression that it’s floating in water. The seagull sitting on the cork lid creates the impression that it’s bobbing about out at sea. The seagull and teapot are hand drawn and the black linework ties-in with the black lettering which balances the logo. The packaging uses minimal plastic and can be reused.
