Our existing client IRT came to Fresco with a brief for a redevelopment they were doing of an existing retirement village in the northern Illawarra. Elements at IRT Towradgi Beach, constructed in four stages, will be managed by IRT as an independent living retirement village. Fresco was tasked with creating a captivating visual identity to build awareness and interest in the site based on IRT’s latest research based retirement village model. The proposed character of the retirement village was a reflection of the relaxed lifestyle, local environment and overall facilities and services from the wider Towradgi community. The key themes was promoting a facility that encompassed living an active yet relaxed coastal lifestyle, connection amongst residents, innovative retirement living and empowerment to residents of living life on your terms in your own home. Fresco started the project by writing the Customer Value Proposition (CVP) which was then used to bring the campaign to life. Fresco rolled out the creative across numerous brand assets such as flyers, brochures, presentation folder, coming soon signage, EDM templates and styleguide. To read the full styleguide on ISSUU click here.