Fresco Creative was tasked to redesign the LW Reid catalogue and set of corresponding newsletters, both of which are used by hundreds of school uniform shops across Australia to order school uniforms and accessories. We included a brief introduction and then organised the information into colour-coded sections; tops, bottoms, sports, winter, hats and caps, accessories and made to order. We organised all photoshoots and props for the catalogue and worked with the client to include their ghost mannequin thumbnails showing each product. Each item had a variety of attributes which were summarised and each given an icon to help the reader to identify which products had details such as safety stitching, name tags, UPF ratings, double stitching, and which sizes were for adults and children etc. These design systems improved the usability of the catalogue as well as creating an impressive and aesthetically-pleasing publication for their customers.
