The Prince of Wales Hospital Foundation (POWHF) is a not-for-profit organisation that fundraises to support the work of The Prince of Wales Hospital. They were referred to us after another successful not-for-profit project. The first step was to reshape the logo and choose a new font to set the brand on a new path. After the logo development we put together comprehensive brand guidelines to assist POWHF’s internal and external stakeholders to represent the completely new brand both correctly and consistently in order to strengthen brand attributes and deliver key messaging effectively. We put together an EDM newsletter template (MailChimp) to assist POWHF to communicate with their supporters.