We developed the logo, colour palette, tagline and truck design to communicate the unique product – oysters, shucked to order and to portray quality, simplicity and freshness. We adhered to The City of Sydney’s food truck approval process. As part of this project we developed a hand-illustrated logo design and visual brand strategy, colour palette, tagline and truck design. We then worked with a vehicle graphics installer to produce decals and apply them to the truck and then supplied social media assets and graphics for menus/boards.

#Illustrations #LogoDesign #VisualBrandStrategy #DecalDesign  #SocialMedia  #Menus/boards #OutdoorAdvertising

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