Fresco Creative was tasked to design the most recent Annual Report for Teachers Mutual Bank Limited (TMB). We were asked to refresh the design in a way that was new and engaging whilst still being in line with their strong company branding. We plotted out a detailed timeline for all parties to follow and started the concepting and copywriting phase. We organised and co-ordinated a photo shoot for the Annual Report as part of the process. To ensure that the photography was in line with the design concept we prepared a brief for the photographer, a run-sheet for the day (which included the logistics for photographing 15+ members) prop-sourcing and hands-on art direction. During the project, we provided copywriting and proofreading services to cross-check the copy. As a financial institution, TMB required a high level of data accuracy, extra typographic details such as tabular lining throughout their financials as well as a document that was fully accessible to AAA standards. Once the design was approved we organised proofing, printing, a web-ready PDF version and accessibility tagging (for members with vision-impairment etc).
“Fresco worked with Teachers Mutual Bank Limited on the design and production of our 2016-17 annual report design. It was a pleasure to work with a team who were responsive, adaptive, and driven to deliver results. The finished product was excellent. As professionals that provide real outcomes, Fresco are to be highly recommended.” – Gillian Tatt, Head of Corporate Affairs, Teachers Mutual Bank Limited
To read the annual reports on issuu.com please click here.