We were recently tasked with designing a logo and brand strategy for Orange’s new dining precinct that communicated their ethos of showcasing regional produce. We developed the logo, website, menus, membership cards, forms, signage and advertising strategy using a design style that showcased their paddock to plate philosophy. We developed a hand-illustrated illustration library of animals, herbs, fruits, wines, in a unique and recognisable way. The colour palette, pencil-work and graphic style was established from the outset and consistently applied from the initial launch. A cross-platform roll out across all aspects of the precinct including blackboards, wayfinding signage, vouchers, Letterheads, Powerpoint Backgrounds and membership swipe cards was carried out along with the production and design of menus (incl. research, durability, sample sourcing etc) and design of all loose leaf inserts for menus. The aesthetic was steered by the brand strategy and positioning statement and articulated through clear style sheets for consistent application of brand. The last piece of the puzzle was the website design and development including a MailChimp enewsletter template. As the online brand developed we provided social media profile assets and event campaigns (eg. Oktoberfest etc) and functions kits for Social, Weddings and Corporate events.