In 2015 Uniting underwent a comprehensive rebrand by global advertising agency Re who created a Brand Identity for the organisation to follow. On the ground in Australia, Fresco was involved in the rollout. We assisted the NSW team with the task of bringing their vast quantity of brand touchpoints in line with the new look. At Fresco Creative, we work with Style Guides or Brand Identities that have been developed by other agencies, as well as creating guidelines from scratch ourselves. We fully understand the fine line between keeping the brand engaging, evolving and up-to-date and also being true to the intentions of the guide. Consistency is key in branding and a well-applied brand will stand the test of time. In this instance, we helped Uniting with some Direct Mail DL flyers to publicise the launch of their new, state-of-the-art, aged care facility in Canberra, Amala.

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