Launched in 2003, Gossips quickly became Australia’s fastest growing wine under $7. As the popularity of Gossips grew, Warburn Estate, the parent company, approached Fresco to help react to store-specific feedback (like Dan Murphys) and roll out their design requests in record time. If the store found that mostly women were buying the product Warburn Estate could quickly explore and roll out adjusted bottle designs within weeks that would appeal to that demographic, whilst maintaining the Gossips ‘look’. With fifteen different wine varieties to choose from in the range – there really is a wine for everyone! Fresco worked with the well-established style guide, ensuring there was a strong, consistent use of the brand assets to best highlight this well loved, popular range.

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