Recently, Fresco was approached by Wests Group Macarthur to design the first magazine for the ever-expanding and successful club group which includes Wests League Club and several other smaller tennis and golf clubs in the district. We assisted the club with the naming of the magazine and then set about designing a masthead, cover and editorial spreads. We worked on marrying the content with the brand to develop a unique and distinctive style for the magazine that will come to be recognisable in it’s own right. A well-designed publication allows its readers to digest the information quickly and without much effort – making for a pleasurable reading experience. A magazine spread can be “digested” generally in one view, with the spine being ignored by viewers as they read.
From my short experience so far with Fresco, I have learnt both Louise and Andrea have considerable experience in designing and creating projects to the highest standards, with excellent recommendations, tested guidelines and attention to detail.
Shannon Forster, Group Marketing Manager
Wests Group Macarthur