WWF Australia and Fresco Creative have been working together on and off since about 2004. We were involved in the development of the WWF Australia Style Guide and have recently worked on the final 205 page report from a 4 year research project entitled “Rivers to Reef to Turtles” which was funded (in part) by the QLD Government. The report was prepared for the scientific community and also for government agencies to assist with the planning and regulation of the Queensland coastal regions in a way that reduces human impact on turtle populations. The WWF brand guidelines that all design agencies working on the brand should follow, have evolved to be 350 pages long and this aesthetic clarity has become essential in maintaining such a recognisable and respected global brand.

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