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Strategic Design and Branding to Market Property

As an experienced branding agency, Fresco understands that customers are not just buying a product, they are also buying a story that connects to them emotionally. Buyers will be imagining how the product is going to make them feel, how it’s going to improve their lives now and into the future and it’s this feeling (not just the price they need to pay) that determines whether they will commit to the purchase or not. No-where is this more the case then when it comes to buying property. Buying a home or an investment property is a big-ticket item, but often the emotional investment is far greater than the financial investment.

Effective branding and marketing can help property developers and builders to  engage emotionally with their buyers. Strategic branding when it comes to positioning properties and the companies that are selling them is not only about communicating the desirable qualities the properties possess but how they are going to make the buyer feel and how they will make their lives better. So how do you fill a need for your buyer and how do you create a story around a new property development, new home or investment property? Fresco Creative can help you with creative campaigns that take a multi media approach, be it print, digital, social media or media buying. Fresco has experience creating powerful marketing campaign employing multiple channels to communicate a strong and memorable brand story that has cut through in a challenging market. We will create and develop your brand strategy and then roll this out across multiple channels to create a consistent, strong campaign that creates authentic buyer connection and engagement. In the end its this connection and engagement which equates to more sales for developers and home builders.

To learn more about how Fresco can help you understand how to effectively communicate with your client,  call us on 8116 9033 or email on enquiries@frescocreative.com.au.

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“Fresco Creative did a great job. Very responsive, very understanding and excellent at conveying what we were after.”


David Nicholas, Managing Director – Essence Project Management

Fresco Creative Design for Property
2020-06-12T15:17:28+10:00

David Nicholas, Managing Director – Essence Project Management

“Fresco Creative did a great job. Very responsive, very understanding and excellent at conveying what we were after.”

"We engaged Fresco Creative earlier this year to help re-brand and refresh our look and feel and take us to the next level. This has by far been one of the best business decisions we have made to date.”


Andrew Kanatli, Managing Director – Kaplan Homes

Fresco Creative Design for Property
2020-06-12T12:02:49+10:00

Andrew Kanatli, Managing Director – Kaplan Homes

"We engaged Fresco Creative earlier this year to help re-brand and refresh our look and feel and take us to the next level. This has by far been one of the best business decisions we have made to date.”

"We asked Fresco to help with a brand refresh last year, they were prompt, creative and delivered a few great options for us to choose from. Fresh ideas that keep our brand always looking current and in the now. I would recommend them to any business or organisation looking to do the same."


- Kaplan Homes

Fresco Creative Design for Property
2020-03-16T12:54:13+11:00

- Kaplan Homes

"We asked Fresco to help with a brand refresh last year, they were prompt, creative and delivered a few great options for us to choose from. Fresh ideas that keep our brand always looking current and in the now. I would recommend them to any business or organisation looking to do the same."
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Fresco Creative Design for Property

Our Work

Kaplan Homes Website Refresh Designs Page

Fresco Creative has worked with Kaplan Homes for a number of years. We were initially approached for a flyer design and since then we have fostered a great relationship through a few tweaks to their logo and a full brand refresh, including collateral and website design.

View project here

Fresco was approached by Essence Project Management to develop a unique and consistent corporate identity through a series of Personal Profiles, Project Outline Sheets and a comprehensive Company Profile document for Essence to present to prospective international clients. This look was then rolled out through a new website bringing their digital world up to speed with the rest of the brand.

View project here

Essence Project Management Capability Document Design Age Matters Brand Guidelines Style Guide Visual Identity Corporate
Tribeca Coomera Gold Coast Bulletin Newspaper Ad Tribeca Otto Estate Bus Advertising Media Buying Promotion Design Branding Graphic Fresco Creative Surry Hills Sydney

Fresco were tasked by Tribeca Homes with the photography of a new housing development in Coomera QLD and surrounding areas, including aerial photography, product and lifestyle shots. The newly designed identity for Arc in Park Ridge was then rolled out onto a multipage brochure following existing brand guidelines and a media buying campaign.

View project here

Our Clients

Drop us a line

Whether you are a familiar face or a prospective client looking for a new graphic design partnership, we would love to discuss how we can strengthen your brand. We can provide you with a no-obligation quotation if you have something in mind, otherwise, we can talk through the possibilities or prepare a design solution to suit your budget. Give us a call today! (02) 8116 9033

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