If your brand is looking a bit inconsistent it could be your Visual Identity. Maybe it’s a bit old and out-of-date, perhaps it’s awesome but no one knows where it’s kept, or maybe you don’t have one at all! It’s really important to get everyone on the same page and understanding the basics of the brand. We’re talking about fonts, colours, how small the logo can go, what kind of images to use, any wording to avoid and – primarily – how to use your brand assets in a consistent way across all your collateral.
Your Fresco designer will set up all the parameters for your brand in a way that still encourages creative and clever ideas. It doesn’t take that long and you will thank yourself a million times over in the long run. Are you ready to have your next set of Brand Guidelines designed in a completely painless stress-free way? Give us a call on 02 8116 9033 or pop into our Sydney studio to request a quote.
The style guide is a window into the personality and vision of your brand. An effective Visual Style Guide will allow the brand to look consistent when it’s managed by multiple agencies and designers but also should allow enough flexibility for the designs to be creative and innovative and to evolve. You want your customer to instantly recognise your brand at a glance. Hot tip! Put a PowerPoint template in there as well so you never have to sit through an off-brand presentation with an eye-twitch!
Based in Surry Hills, Fresco Creative has been designing Corporate Identity documents for Sydney companies from a wide range of industries for years. With over 20 years’ experience, we have a tried and tested process in place to guide the project from start to finish – we know what must be included and what should be left to the imagination. We are a small Sydney graphic design agency with low overheads which allows us to understand all aspects of how a brand is used and provide guides that promote the creation of on-brand, high-end design work for all types of collateral – reports, stationery, banners, signage, vehicle graphics, glass decals, posters, flyers and anything else you can dream up to promote your business.
"The Foundation team has been working with Fresco for many years and are always amazed at the beautiful end results. The staff at Fresco has been incredibly patient with last minute changes and has shown great tenacity during lengthy review processes to bring our collateral to fruition. Their eye for detail and design always results in professional looking collateral helping us increase brand awareness and perception."
Wendy Farrow, Director of Generosity - Prince of Wales Hospital Foundation
"This was such a cool project to be involved in, and importantly provided an even better outcome! Louise Formosa and the team were an absolutely pleasure to work with. Importantly, they captured the essence of what we were trying to achieve with our re-brand. We now have a logo and visual identity that captures our approach. It’s warm, positive, engaging, powerful and strong. It’s great working with experts."
Toby Dawson, Head of Social Impact – Age Matters (Formerly IRT Foundation)
“We just wanted to say thanks so much for your work on our brand, we have loved working with you all and am so happy with the designs. We also thank you for your flexibility on the project, we are appreciative of your time and support to get everything just right.”
Fresco Creative was tasked with designing the logo and full brand guidelines for the foundation, Age Matters. The foundation is a not-for-profit aimed at empowering older Australians to live free from disadvantage. Age Matters tackles homelessness, ageism and social isolation head on because disadvantage doesn’t discriminate.
Essence Project Management is a fast growing property development company that had an established logo but wanted to create a unique and consistent corporate identity to improve their brand recognition and to better communicate their company values. We developed a style guide to cement the brand architecture and ensure that all their collateral is consistent.
Drop us a line
Whether you are a familiar face or a prospective client looking for a new graphic design partnership, we would love to discuss how we can strengthen your brand. We can provide you with a no-obligation quotation if you have something in mind, otherwise, we can talk through the possibilities or prepare a design solution to suit your budget. Give us a call today! (02) 8116 9033