Professional graphic designers vs. template-driven online resources
Hiring professional graphic designers for branding projects offers a range of advantages compared to utilising template-driven online resources
Hiring professional graphic designers for branding projects offers a range of advantages compared to utilising template-driven online resources
Brands certainly can benefit from setting New Year’s resolutions. While a brand itself isn’t a sentient being capable of making resolutions, the collective actions, strategies and goals set by a brand can reflect the essence of a resolution.
Christmas branding is a great opportunity for companies to engage with existing customers as well as reaching out to potential new ones.
Many companies fall into a pattern of thinking that once the hard work of designing their logo and brand identity is done the process is finished!
When it comes to logo design, every element plays a crucial role in conveying the essence of your brand. One of the most vital elements is the font or typeface used in the logo.
Most companies, including property companies, are usually good at defining their ‘product’ brands according to the Harvard Business Review. They are less confident when it comes to their ‘corporate’ brand and defining what their parent company’s name represents, and how it is thought of in the marketplace!
Branding methodologies are the strategies, techniques, and processes used to create, develop, and manage a brand.
The logo design process typically includes several stages, which may vary depending on the Designer and the client’s needs.
A common misconception is that branding is just a logo with some colour. But in reality, it is so much more than an image. A brand gives people an impression and feeling about you and your business.
Space can make or break a design! It is something that needs to be spot on. Think about what’s not there. Think about what is there. Think about what has been left as clear and uncluttered space and where forms and shapes have been purposefully placed.