You may think that finding a graphic designer is easy, and you might be correct, but finding a good one can be more of a challenge. Someone who understands your brief and adds value to what you already envisaged for your project is much harder to come by… I have […]
One of the benefits of living in a global community is the inspiration and learning that comes from being able to access some of the best design talent and creativity from almost anywhere in the world. Trawling the web I can find myself in NYC viewing the latest up and […]
Rebranding your business is often a faraway thought, contemplated every once in a while, but often put on the back burner. Lost in the madness of the daily hustle it can be hard to know when the right time actually is. If your business is experiencing any or all of […]
Written by Amanda Zantal-Wiener In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right? To […]