Tag / Graphic Design
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The Difference Between AdWords and SEO
Having a website means nothing if your target audience can’t find you and with so many websites on the internet these days, businesses need to seriously consider how they are going to…
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Annual Report Trends of 2019
Annual Reports don’t have to be dull, and if in 2019 they are, you are doing something wrong. It’s time to stop thinking of your annual report as a statutory obligation and…
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2019: The Year of The Micro Influencer
We have all heard of the ‘influencer’, the girls and boys of Instagram sharing their lives, outfits, struggles, relationships and everything else it seems on social media, gaining a mass, loyal following…
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Second Screen Social Selling
Second screen social selling is on the rise and brands need to take note. “Increasing your user’s time with your Brand is today’s marketing challenge. You can’t reach them on network television,…
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How Not for Profit Organisations can Enhance Their Brand in 2019
When you are constantly under scrutiny for your spending it is essential to look for alternatives that cost little and do a lot. Brightening up your brand without breaking the bank is…
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Power in Opinion
Should a brand get political? Let’s discuss. Four years ago, the answer would have been a resounding NO. The question itself would have been met with responses such as ‘That’s one way…
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Using Social Media to Build Authenticity in Your Brand
Social media is a powerful tool that can make or break a brand. Instagram stories, YouTube videos and Facebook have taken brand connection to the next level, allowing consumers to feel a…
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How and Why Brands Can and should Harness Empathy
Empathy means putting yourself in another’s shoes and truly identifying with their situation, it also happens to be a key factor in generating a positive brand experience. Whoever handles your marketing and…
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The evolution of the Annual Report
Research finds a well-designed Annual Report increases pride of ownership for a company, and this pride increases valuation. Customers are increasingly choosing products and services based on the quality of the experiences…
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Why Not-for-Profits need to stop cutting their marketing budget when times are tough
When the budget of a not-for-profit is under scrutiny (which it almost always is) and tough times are calling for a reallocation of finances, the marketing budget is almost always the first…
