We all know that Graphic design done strategically has plenty of benefits to offer your company and its marketing efforts. These are my top 5 significant benefits demonstrating how efficient graphic design is for marketing. Communicates the Perspective of Brand Words cannot communicate who you are and your business’s core […]
Is Graphic Design effective in Marketing? Graphic designs play a significant role in all aspects of marketing. Good design will attract an audience and assist in making your brand stand out. But how effective can graphic design be for your companies marketing campaign? The success of any business is the […]
For thousands of years humans have felt the need to communicate and express themselves. Pictures and symbols were the tools used to express sometimes complex concepts and ideas. Whether through complex Egyptian hieroglyphics or primitive hunting scenes etched into a cave wall, symbols have always been used as a powerful […]
And the winner is… For this blog I’d like to announce Pantone’s colour of the year (yes I know its already November of 2022, but this year has flown by so quickly I’ve only just caught my breath). Introducing PANTONE 17-3938, otherwise known as Very Peri! If you have been […]
Rebranding your business is often a faraway thought, contemplated every once in a while, but often put on the back burner. Lost in the madness of the daily hustle it can be hard to know when the right time actually is. If your business is experiencing any or all of […]
When your prospective customers and clients hear your name, and the name of your products and services, what image and thoughts come to their minds? Are you making a good impression, and is it the impression that you want? Do you have a real brand? What are you and your […]
Rebranding a company is no small feat, a large scale all-inclusive rebrand requires time, money and effort with input required from all levels and all departments and as such you want to put equal dedication into its launch. Whatever the reason for rebranding whether it be changing demographics, new technology, […]
Well designed reports increase value Research finds a well designed Annual Report increases pride of ownership for a company and this pride increases valuation. A company’s annual report communicates the information about the company and becomes the primary source of information about a company’s activities and strategies. A Good Practice […]
Project overview Fresco was tasked to create the Greenhouse of Orange brand from scratch. We started with designing a logo and brand strategy for the new dining precinct to communicate their unique offering – sourcing premium produce direct from local farmers and growers, to showcase the Central West district, through […]