Tag / marketing
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The Evolution of The Annual Report
Research finds a well-designed Annual Report increases pride of ownership for a company, and this pride increases valuation. Customers are increasingly choosing products and services based on the quality of the experiences…
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Why Not for Profits Need to Stop Cutting Their Marketing Budget When Times are Tough
When the budget of a not-for-profit is under scrutiny (which it almost always is) and tough times are calling for a reallocation of finances, the marketing budget is almost always the…
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How to Marie Kondo your Brand
So, I think it is safe to assume that you have heard of Marie Kondo, and if you haven’t, you must live under a rock. The global sensation who hails from Japan…
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5 Signs Its Time to Rebrand
Rebranding your business is often a faraway thought, contemplated every once in a while, but often put on the back burner. Lost in the madness of the daily hustle it can be…
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5 E-Commerce Trends you Can Expect to See A Lot of in 2019
The Digital Space is in a constant state of flux and my clients often ask me about the latest trends and how their business can benefit for them. Below is a list…
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5 Key Components to a Successful Launch of your Rebrand
Rebranding a company is no small feat, a large scale all-inclusive rebrand requires time, money and effort with input required from all levels and all departments and as such you want to…
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How to Brand Your Business on a Budget: A 6-Step Guide
Written by Amanda Zantal-Wiener In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its…
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![Fresco Creative – Why Brand Consistency is Critical]()
Why Brand Consistency is Critical
Brand consistency is one of those things designers, marketing and strategists are always banging on about… any business owner who knows their stuff also understand its value and importance. Whether you are…
