Tag / marketing
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IT’S TIME TO REORIENTATE!
The world has been overwhelmed by the news over the past few weeks, but we are not here to talk about COVID-19. As a team of creatives, it is our job now…
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The Link Between Social Media and SEO
We’ve talked a fair bit about SEO on this blog, however for those of you who are new here or just need a refresh, SEO or search engine optimisation entails all the…
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The evolution of the Annual Report
Research finds a well-structured Annual Report Design increases pride of ownership for a company, and this pride increases valuation. Customers are increasingly choosing products and services based on the quality of the…
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Why free pitching is a lose/lose situation for both creatives and their clients
If you’re a designer or work in the creative industry you have no doubt heard of the “free pitch”. This is where a potential client asks 2 or more designers or agencies…
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The great debate – who owns the IP of the creative work a client commissions?
Some of the most sticky conversations I have had to have with my clients have revolved around the great debate of who owns the Intellectual Property to the design work we have…
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Why Brand Consistency is Critical
Brand consistency is one of those things designers, marketing and strategists are always banging on about… any business owner who knows their stuff also understand its value and importance. Whether you are…
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Top 3 Marketing Strategies that Came to Stay in 2019!
2019 has been quite a year for us and the industry. We’re still not seeing flying cars or teleportation devices like “Back to the Future” predicted but the new technology released this…
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Two Decades of Experience! What We’ve Learnt over the past 20 Years
2019 has been an amazing, jam packed year for Fresco! We’ve sunk our teeth into big campaigns and projects like; the full rebrand for Kaplan Homes, another successful Annual Report for Teacher’s…
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Design and Marketing Trends for 2020
When it comes to designing for our clients, trends don’t play an important role as does understanding client objectives and creating strategic design to maximise the power and reach of the company…
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Why the Finance Industry is Falling Behind the Eightball with their Marketing Initiatives.
Did you know that over half of the respondents from financial industries increased their marketing investment in 2019? From a recent CMO survey! Marketing Managers working in the finance industry are quickly…
