Tag / Social Media
![How Not for Profits Can Grow their Brand in 2020]()
How Not for Profits Can Grow their Brand in 2020
When you are constantly under scrutiny for your spending it’s essential to look for alternatives that cost little but do a lot. Growing and nurturing your brand without breaking the bank is…
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Top Reasons Agencies Trump Freelancers for Your Next Creative Project
Over the last 18 years, I’ve often been asked by my clients what the pros and cons are between contracting a freelancer and working with a creative agency. Being the co-founder of Fresco…
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Why the Finance Industry is Falling Behind the Eightball with their Marketing Initiatives.
Did you know that over half of the respondents from financial industries increased their marketing investment? From a recent CMO survey! Marketing Managers working in the finance industry are quickly realising the…
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The Value in Nonfinancial Reporting
“After several years of growing evidence of the impact of commerce on climate change, scandals tied to poor corporate governance and a new appreciation for the social impact of business, institutional investors…
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Using Social Media to Build Authenticity in Your Brand
Social media is a powerful tool that can make or break a brand. Instagram stories, YouTube videos and Facebook have taken brand connection to the next level, allowing consumers to feel a…
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Second Screen Social Selling
Second screen social selling is on the rise and brands need to take note. “Increasing your user’s time with your Brand is today’s marketing challenge. You can’t reach them on network television,…
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Stay Sharp! Marketing Tips for Education in Current Times
Like most industries, education has been struggling to adapt to the strange times we currently find ourselves in. Schools and education centres have the pressing issue of how best to keep their…
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Keep your Finger on the Pulse of Marketing to Healthcare with Social Media
Gone are the days when the healthcare industry considered brand strategy and communications as a superfluous extra that didn’t apply to their market sector. Patient and customer expectations have shifted, and healthcare…
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Why Not-for-Profits need to stop cutting their marketing budget when times are tough
When the budget of a not-for-profit is under scrutiny (which it almost always is) and tough times are calling for a reallocation of finances, the marketing budget is almost always the first…
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How to Stay Connected and Keep Sales Happening
Without a doubt COVID-19 has required every business big and small to rethink their sales and marketing strategy and act fast in taking up new initiatives! As a small design and advertising…
