The Power of Social Media – Why You Can’t Afford to be Behind the Eight Ball.

Social media is a powerful tool! It amplifies your reach and has the ability to enhance your school’s internet presence and reputation. Try our social media marketing in Sydney.

Did you know 80 per cent of all Australians now use social media, making it the perfect platform to connect, share stories, successes and images? Despite being around for almost 20 years, we are still underestimating the place and power of this powerful platform in society.

Did you know that 77% of people are more likely to buy products or services from companies they follow on social? Because of the rising numbers, many businesses have included social media as part of their marketing strategies, schools, unfortunately, are not entirely up to speed. To succeed in these platforms, it is vital to create a solid social media plan which reinforces the school’s branding and core values. A strategy that is always referring back to the school’s key messages.

Creating a Social Media Plan

A social media plan provides schools with a specific set of measurable goals, strategies to achieve these objectives, and a guide on how to carry out strategies. It makes measuring the success of the plan more manageable and gives schools the ability to answer that pressing question: “Is our social media campaign working, is it helping us achieve our goals?” There are a few key steps to consider before starting on your plan.

  • Who are your competitors?

Analyse in what social networks your competitors are on and how they use them. This information will provide valuable insight into what you should be doing as well. The best way to do this is to follow your competitors, keep a close eye on what they are doing and do it better.

  • What makes you better than the competition

Your point of difference should make it into your content weekly. These things that make you unique form the basis of the kind of content you need to be showcasing and posting your various social channels.

  • Research the social media industry

Knowing how the various social platforms work is key! What are the latest algorithms and updates, and what best practices are crucial to devising your strategy? One thing you can be sure of is that the social media industry is always changing — keep this in mind and be ahead of the game when it comes to knowing the industry.

  • Create a content checklist

Create a list of news articles, blogs, videos, testimonials and photos that you already have, and you can then use throughout the year. Identify gaps in your content and create a plan on how to fill those gaps. Add these strategies to your social media calendar.

Once the plan is in place, you are ready to start creating the content and creating a social media calendar. When creating campaign content for social media, it pays to be smart about how you approach social media content, and it means thinking about how a user interacts with the platform. What do they want to read about your school, people etc. A social media calendar aims to save you time and allow you to track and test different strategies. Planning out content months in advance and scheduling posts ahead of time will save you from scouring, it also allows you to create a strategic approach where you can plan the story. It will also build greater consistency and cohesion in terms of your brand voice and style than posting in a reactive or unplanned way.

If you would like more advice or perhaps have a professional agency looking after your social media channels, please get in touch enquiries@frescoreative.com.au or call us on 81169033.

Louise Formosa is the Co-Founder and Art Director of Fresco Creative, a boutique graphic design studio located in Surry Hills. Fresco  provides unique design solutions helping Australian business’ thrive with all aspects of communication. We specialise in creative branding and marketing across digital and print platforms.
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