It seems today that just about everyone has their own blog, and if you are a business not having a blog and not making regular blog posts is not a great business move! It’s a fact that having a well written, informative and relevant blog is one of your most valuable tools in capturing an audience and positioning yourself as an industry leader. A great blog helps you to connect with your customer in an authentic way, builds trust, will educate, inform and build brand awareness. Its important to note that having a blog that’s filled with irrelevant content isn’t going to do you any favors, in fact it could do more harm then good.
So how do you create an engaging blog post that provides real value rather than just create more noise in a world already saturated with information? Below are my 3 top tips in writing a blog post that will knock your readers socks off!
1. Make sure your title and opening sentences are “headline grabbers” and make the body easy to digest.
With so much content available and with the bombardment of messaging and advertising you need to make sure you nail your title and opening paragraph, otherwise you will lose interest from your reader and they will move onto the next bite of information. Its well known in advertising circles that 80% of readers will read a headline copy with only a comparatively small 20% reading the body of the article. That said “top tips” delivered in bite sized chunks with a compelling title will have your reader commit to the content as well as the headline.
2. Be relevant and inform your readers
If you want to attract readers to your blog and keep them coming back for more make sure your content is informative and useful. Teach them something new and valuable, answer frequently asked questions, be helpful! And for heaven sakes please don’t brag about how much you know or how great your product or service is, that’s just self advertising and no body needs more of that!
3. Target a specific audience and write content relevant to that demographic in layman’s terms.
This one seems like a no brainer but I have lost count on how many times I have visited blogs about say travel or design that write content that was only vaguely related to these topics, needless to say I have never returned to those blogs. On the opposite side of this spectrum I’ve searched out industry specific blogs hoping to gain further knowledge in that area only to be bamboozled by the language and wished that the writer had delivered his message using layman’s terms. So make sure you are addressing issues that are important to you reader and always write in a way that your ideas are simple and digestible.
If your blogs aren’t informative, compelling, relevant or easy to digest then perhaps employing a content writer who is skilled in this area is the way to go. Blogging can be a time consuming activity, so if writing isn’t part of your skill set, outsourcing this might be one of the best business decisions you’ve made for your marketing.